Transcript Marketing technological innovations: A Cooperative SUNY ESC

Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
State University of New York
Empire State College
Tomsk State University of Control Systems
and Radioelectronics (TUSUR), Russia
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
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Meetings in Prague, Saratoga Springs – 2004
Meeting in Saratoga Springs – Nov 2006
Meetings in Tomsk – Feb 2007
TUSUR
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14,000 full time students, research intensive (PhD)
Industrial Electronics, Hardware & Software Development
Programs in Toronto, Silicon Valley, Germany
Student incubator (technology park)
Center for Distance Learning (160 locations across Russia)
Government grant to promote innovations (2006-2008).
TUSUR main building, Tomsk, Russia
Marketing technological innovations:
Student business incubator in Tomsk
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Goals (Tomsk)
• Specialist training in the field of technology transfer and
commercialization of technologies
• Preparation of future management coaches for the Tomsk
technological park (student business incubator)
• Development of a world class business program leading to
a SUNY Bachelor’s degree
• A cost effective double degree program, with a full scale
credit transfer (96 credits from TUSUR)
• Subsequent development of a collaborative distance
learning program to be promoted in Russia and within the
Russian-speaking community in other countries
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Goals (CDL ESC)
• Development of International Distance Learning
• An organized program, support from TUSUR
(320 credits)
• A possibility to continue with CDL TUSUR
• Other polytechnic universities interested
(Kharkiv, Ukraine)
• A possible model for India
• A laboratory (bilingual transitional courses)
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Degree:
Bachelor of Business (ESC)
Concentration:
Marketing of Technological Innovations
• Credit transfer: 92 - 96 credits from TUSUR
• ESC courses: 32 - 36 credits
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Marketing Management (bilingual transitional course) (AL)
Business Communications / Educational Planning (AL)
(bilingual transition course) (AL)
Accounting I
International Business (AL)
Marketing Research (AL)
Project Management (or New Product Development) (AL)
Legal Environment of Business in U.S. I
Marketing Elective (Marketing Strategy, Internet Marketing)
Fall 2007
Spring 2008
Spring 2008
Summer 2008
Fall 2008
Fall 2008
Spring 2009
Spring 2009
Summer 2009
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Credit transfer: 96 credits from TUSUR
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In Russia, the students are studying full time at TUSUR (5 years)
Most of them will earn degrees in industrial electronics and innovation
management
TUSUR will have to update some of the existing/develop new courses
• Existing TUSUR courses:
• TUSUR courses to update:
– Lower level and advanced level Math
– Science (Physics)
– Other Gen Education
– Information Management
– Industrial Electronics
– Ethics
– Innovation Management
– Management and Organizations
– Marketing Principles
– Economics
• TUSUR courses to develop:
– General Education (SUNY requirement)
– Academic Writing (English)
– 1-2 courses in English
Program Structure
Russian Degree Program
(Accredited in Russia)
Existing courses in TUSUR
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Updated courses in TUSUR
Russian-American program at TUSUR
English as a second language (TOEFL)
+ Newly developed TUSUR courses
(in Russian and in English)
SUNY ESC Courses online
32 - 36 credits
Russian
Degree
SUNY ESC Degree
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
SUNY ESC distance learning courses
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1-2 courses per term beginning Fall 2007
Fall 2007 – Summer 2009
One-two bilingual transitional “bridging” courses
TOEFL 550 will be needed before matriculation
(after 12 credits with ESC)
• Short time faculty visits to Tomsk (September
2007, May-June 2008)
• Faculty coordinators in Tomsk and Saratoga.
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Major decisions and the timeline
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Contract to be signed (April - May 2007)
Students selected (May 2007)
Students sent to Oxford, UK (July 2007)
Contract pre-paid (May – July 2007)
First “bridging” course developed (May-August 2007)
Student registration (August 2007)
VC to visit Tomsk (September 2007)
Generic degree program developed (September 2007)
“Bridging” course to begin (September 2007)
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Bilingual transitional “bridging” course(s)
• Based upon existing CDL course
• With additional modules in a language other than
English (LOTE) – in this case, Russian
• Cross-cultural component (“What-for” modules)
• Skills development component (“How-to”)
• Context knowledge component (“Compare it”)
• Bilingual instructors and study materials.
BTW. Does Angel understand Cyrillic? Yes!
It does!
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Possible future developments:
• Kharkiv university (Ukraine), 10 participants
• A joint online program with TUSUR
• “Bridging” bilingual courses
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U.S. Ministry of Education grants?
Other SUNY colleges (Canton)?
Special programs?
Communities and other universities/students
Russian/Slavic Studies?
Courses in other languages (Spanish?).