Transcript Listing Presentation Toolkit

Maximizing Windermere’s
Exclusive Marketing Tools
Listing
Presentation
Toolkit
WORC > Marketing > Listing Presentation Toolkit
Maximizing Windermere’s
Exclusive Marketing Tools
Question:
Why are listings so important
to building your business?
Take a minute to brainstorm…
Maximizing Windermere’s
Exclusive Marketing Tools
Your answers may include:
• Listing promotion activities raise your
profile in your target area
• Sellers may also want to buy in
addition to selling
• You are more in control of your time
Maximizing Windermere’s
Exclusive Marketing Tools
Listing Presentation Toolkit:
• Walks you through creating a listing
presentation or enhancing an existing one
• Helps you access and incorporate our
marketing tools into your presentation
• Most importantly, helps you present to
clients the benefits of working with a
full-service real estate company
Listing Presentation Toolkit
Helps Build Your Business
Your Toolkit Includes:
• Comprehensive Guide to Listing Presentations
• PowerPoint slides for your laptop or
media center presentations
• Forms, questionnaires, articles, selected
presentation sheets posted to the WORC
Guide to
Listing Presentations
• Helpful suggestions
for enhancing your
listing presentations
• Includes forms, lists
and questionnaires
Guide to
Listing Presentations
• Filled with tips for
maximizing the exclusive
Windermere tools you can
use for your presentations
• Broken down into
readable chapters, with
lots of resources and
samples.
Guide to
Listing Presentations
Listing Presentation Toolkit
MS PowerPoint Slides
• Created to coordinate with the printed sheets
• Customize to say
exactly what you
want—or create
your own*
(*must have access to fullversion PowerPoint software
to edit slides)
Listing Presentation Toolkit
MS PowerPoint Slides
• Use on your laptop for your tech-savvy clients
• Set to play during your open house
• Download free PowerPoint Viewer software
from the WORC (allows you to view and play
slides on your computer—even if you don’t
have the full version of the software).
The Leading Regional Real Estate Brand
in the West
Windermere at a glance
From REAL Trends 2005
 Established
1972
 Number of offices
239
 Number of agents
7070
 Total sales volume
$28,033,031,094
From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2005.
ALL #008
Finding Buyers for
Your Home
Sources buyers use in their home search
Source: National Association of REALTORS®
2004 Profile of Home Buyers and Sellers
ALL #206
Listing Presentation Toolkit
Additional Components
• Questionnaires
• Articles
• Forms
Listing Presentation Toolkit
Additional Components
• Personal Marketing
Plan workbook
• Selected presentation
sheets in PDF format,
for download and print
• Web statistics
presentation sheet for
windermere.com
Listing Presentation Toolkit
Looking Ahead
Future Toolkit Updates:
• PowerPoint slides in Spanish
• Common objections and great
answers to them!
• Features and benefit list expansion
Visit the WORC and
Explore the Toolkit
WORC > Marketing > Listing Presentation Toolkit
Maximizing Windermere’s
Exclusive Marketing Tools
Thank You