Transcript Becky Johnston, LPC, MA, MBA Phone

Resolutions Therapy Practice
Quick Start Up Marketing Plan

What are you buying?

Private Therapy Practice marketing plan that has been
successful at Resolutions in Arizona. Your practice will become
Resolutions in your geographic location.

Proven successful tools including Market Driven Packaged
Services; Unique Pricing; Effective Marketing Channels

Customized Marketing Plan, Timeline, Revenue Projections
and Product/Service Development Plan for your Practice

Quick Start: Immediate high call, appointment volume and
revenue without accepting insurance.

Expected results include three (3) potential new client
contacts per business day.

$7,000 - $10,000 gross revenue per month
The Common Problem
Many therapy practices take years to get on their feet.
With Resolutions, you can be busy and booking 30
appointments per week in 3 months
Therapists may have great counseling skills, but they
often do not understand marketing. Marketing your
practice isn’t about telling people who you are. No
one wakes up and says I want a therapist who is
X,Y,Z. They wake up needing a solution.
Therapists may be able to learn the avenues through
which to promote their practice, but promotion is
only 1 of the 4 key ingredients to Marketing
Success. And there is a limited amount of time and
money for promotion.
Results to Expect
 3-5 calls, emails or on line appointments made
per work day within 6 weeks after website and
marketing plan launch
 Booking at full capacity of 30 appointments per
week 3-6 months after website and marketing
plan launch
 90% show rate
 80% average hourly market rate per session in
first 6 months.
 $7,000 - $10,000 gross revenue per month
Resolutions Practice Purchase
Price and Inclusions

Complete Resolutions Business and
Marketing Plan

Resolutions Website customized to your
Practice with location specific domain.
i.e. www.resolutions-ca.com

Rights to various products and tools -

Specific Resolutions ad artwork for your
local community

On line Appointment Tool

Two days training at your location
(travel expenses additional)
Dating Coach, Company Shrink, Cinderella
Maker, Intensive Couples Counseling etc.
$3,500 One Time Fee
Therapy Practice Marketing
Consulting
Price and Inclusions

Business and Marketing Plan
Template - Product, Place,
Price, Promotion

Coaching for specific
Products/Services for your
practice

Budgeting, Financial and
Statistics tools and analysis
$1,500 One Time Fee
Product

Most therapists do not
develop products or packages
only niches.

Society today buys in response
to a need and they want a
simple all inclusive, short term
solution

Develop and package 6-10
products and services with
clear pricing and benefits
Place
 Target referral sources from
each product/service area
 Social Media Plan for each
particular service
 Press and Local Networking
plan
 Most effective and least
costly listings, advertising
and marketing channels
Price
# of clients
Hours
Month Fee

Pricing and Projections Model

Calculation of hours and
revenue

Monthly pricing program to
leverage larger
sale/commitment at first
meeting.

Strong Perceived Session
Value

Call and Appointment Statistic
Measurement to track
business success
Total
A. Relationships
Dating Coach New
Dating Coach Retainer
Cinderella Maker - Be Pursued Be Worth Pursuing
Couples Counseling
Workshops/ Group
1
2
3 $
4 $
175.00
125.00
6
15
15 $
35 $
0
175.00
175.00
$
$
175.00
250.00
$ 1,050.00
$ 2,625.00
incl
Promotion
 Promotion timeline and
JULY
Cinderella Maker
"be pursued know you are
worth
pursuing"
Divorce Mediation
Resolutions
Mediation
PR - Advice
Column
AUG
AFN Article
SEPT
PR Article
Direct Mail
School
Presentation
Legal Zoom
affiliate
AFN Article
Internet Ads
Therapist
Divorce Calculator
referrals
AZ Mediator Clergy
association
referrals
Separate
landing page Aamft
Court Forms Workshops
Paralegal
Conference
Sponsor
CPA Mixer
ideas
 10 Service lines with 6
months of time efficient
promotion
 Monthly budget to mirror
promotion
 Promotion Plan not to
exceed $300 and 5 hours
per month.
You control this expense
Resolve to get your practice started today!

Contact Resolutions Now
Becky Johnston, LPC, MA, MBA
Phone: 480-245-6080
Email: [email protected]