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[Name of Business] [Slogan] [Entrepreneur’s name] [title] Business Profile My Business Idea - Describe your business idea clearly – what do you sell or what service do you provide? Describe what type of business you will run – service, retail, manufacturing My Qualifications Describe why you are qualified to run this company – highlight any experience you have working in this business area. • • • • Competitive Advantage List 2 or 3 reasons why customers will purchase your product or service over that of your competitor. • • • Marketing Research Competition – Who are your competitors? Competition 1 Price Competition 2 Price Competition 3 Price Marketing Strategy Target Market – Who is your customer? How old are they? Etc. Positioning Statement – Describe in one sentence how your product/service is different from the competition and why someone would want it. Marketing Plan Price – What is your Price? Marketing Plan Product • What are the Features of your product/service? • What are the Benefits to your customers? Marketing Plan Place – How will you get your product to your customer? Where will you sell it? Marketing Plan Promotion • Advertising – How will you advertise? • Publicity – How will you get free publicity? • Selling – How will you sell? Philanthropy Plan How will your business give back to the community or support a cause that you believe in? Start-up Costs Item 1 Price Item 2 Price Item 3 Price Total Start-up Costs = $ Financing Strategy for Total Start-up Investment Source Amount Equity Injection $ Loan $ TOTAL: =$ Selling Price and Sales Cost of Service #of Customers Total Sales $ x = $ Sold Income Statement (monthly) Total Sales $ COGS (Cost of Goods Sold) - $ Gross Profit =$ Operating Expenses - $ Net Profit =$ =Total Sales – COGS =Gross Profit – Operating Costs Income Statement (6-month) Total Sales $ COGS (Cost of Goods Sold) -$ Gross Profit =$ Operating Expenses -$ Net Profit =$ =Total Sales – COGS =Gross Profit – Operating Costs Cash Flow Projection (6-month) Beginning Balance $ Total Cash Receipts +$ Total Cash Disbursements Ending Cash Balance $ =$ Creativity Slide 1 Note– can be placed anywhere in presentation Ideas: Company logo Motivational quote Track Record - Sales? Share your success! Overall Summary Enter your mission statement or slogan (if applicable) Enter why you believe this is a viable business concept – uniqueness of your product or service, lack of competition, profit potential… Thank you for your consideration of (Your Company Name)