Transcript Marketing Objectives

Marketing Objectives
Marketing Objectives
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What do you want to accomplish
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What marketing problems do you have?
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Quadfest examples??:…..
Marketing Objectives
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What do you want to accomplish

What marketing problems do you have?
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Quadfest objectives:
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Increase awareness of campus resources
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Inform students of the event
Think, Pair, Share
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What are your potential marketing
objectives?
Strategies & Tactics
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What are you going to do…ideas
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How will you carry out the ideas
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How will you utilize the promotions mix
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Sales promotions & incentives
Advertising
Publicity
Personal Selling
Example….
Strategies & Tactics
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Increase awareness of campus resources
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Encourage groups to have giveaways (sales promotions
& incentives) at their booths
Have 10 station punch cards for drawings
Inform students
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Send news releases to the Vidette (Appendix B)
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Post flyers in all academic buildings on campus
(Appendix D)
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Purchase 500 promotional cups to be handed out the
first week of classes on the Quad
Use of Promotions Mix
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Sales promotions & incentives
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Advertising
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Vidette Ads
Flyers
Publicity
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Quadfest cups
Use of promo
mix &
strategies &
tactics MUST
match
News release to Vidette
PAS’s to all local radio stations
Personal Selling
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Meet with campus groups to encourage
participation in Quadfest
Your project
Develop objectives & strategies
& tactics