Transcript Marketing PowerPoint

TLC Marketing
What is Marketing?
Dale M. Stephens, Specialist
Utah
State Office of Education
Definition of Marketing
Marketing is the process of developing,
promoting, and distributing products in
order to satisfy customers’ needs and
wants.
Dale M. Stephens, Specialist
Develop
Promote
Distribute
Products
Dale M. Stephens, Specialist
What are Products?
Dale M. Stephens, Specialist
Products Are Goods
Car
Food
Home
Clothes
Dale M. Stephens, Specialist
Products Are Services
Hospital
TV Repair
Auto Mechanics Carpet Cleaning
Dale M. Stephens, Specialist
Products are Ideas
Internet
Computers
Training
Printed Material
Dale M. Stephens, Specialist
4- P’s of Marketing
Product
Price
Promotion
Place
Dale M. Stephens, Specialist
Product
A tangible object or service provided to
customers.
Any goods, services, or ideas that we wish
to sell.
Dale M. Stephens, Specialist
Marketing the Product
Research

Defining Target Markets
Product Design or Content
Quantities
Quality: Standard/Deluxe
Guarantees or Warranties
Dale M. Stephens, Specialist
Place
The distribution of the product or service in
the most advantageous way possible.
Distribution is getting the right product to
the right place at the right time in the right
amount and in the right condition.
Dale M. Stephens, Specialist
For Example:
You don’t want parkas delivered to a
service station in Las Vegas!
Dale M. Stephens, Specialist
Placing the Product
Distribution
Storage and Warehousing
Transporting
Dale M. Stephens, Specialist
Price
Determining what to charge for the product
or service.
Determining a dollar amount at which we
can sell the product.
Dale M. Stephens, Specialist
Pricing the Product
Costs


Production
Wholesale
The price you charge the store

Retail
The price you charge the customer
Dale M. Stephens, Specialist
Pricing the Product
Compare to Competition

Store brands vs. Name brands
Profit Margin

How much you make after all of your costs
Value

Does you product offer something other
similar products don’t.
For example: Larger size for less money!
Dale M. Stephens, Specialist
Promotion
The actual “marketing” of the product or
service, the image portrayed.
Making potential customers aware of a
product in a positive way so they will want
to buy it.
Dale M. Stephens, Specialist
Promoting the Product
Packaging
Advertising
Personal Selling
Sales Promotion: Coupons, Discounts
Dale M. Stephens, Specialist
Careers in Marketing
Advertising
Customer Service
E-Commerce
Entrepreneur
Fashion Merchandising
Financial Services
Food Marketing
Dale M. Stephens, Specialist
Careers in Marketing
Real Estate
 Restaurant Management
 Retail Management
 Sales Management
 Service Marketing
 Sports Marketing
 Travel/Tourism Marketing

Dale M. Stephens, Specialist
Careers in Marketing
Hospitality Marketing
 Importing/Exporting
 International Marketing
 Marketing Research
 Product Management
 Professional Sales
 Public Relations

Dale M. Stephens, Specialist