Transcript Getting More From Your Website

WordPress Plug-ins for SEO
Making Your WordPress
Website Easier to Find
Jami Broom, Internet Marketing Strategist
Clicks Internet Marketing – www.clickstomysite.com
Pittsburgh SEO Meet-up Group –
http://www.meetup.com/pittsburgh-seo-group
Twitter - @jamilbroom
Twitter - @jamilbroom
Twitter - @jamilbroom
Presented by Jami Broom, Internet
Presented
Marketing
by Jami
Strategist
Broom & Andy www.ClicksToMySite.com
Weigel
SEO WordPress Plug-ins
•
WordPress.org
• Using WordPress as a CMS
•
SEO – What is That?
•
Keywords – Why are they important?
• Keyword Analysis Tools
• Keywords & Good Content
• Using Analytics
•
Google’s Guides & Webmaster Tools
•
Installing & activating plug-ins
•
Essential SEO Plug-ins
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
•Free Content Management
System, similar to Joomla,
Drupal
•Can manage both your
website AND your blog
•Templates/Themes
•Widgets
•PLUG-INS
•Must have your own domain
& a host for your website,
unlike WordPress.com
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress as a CMS
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Search
Engine
Optimization
Keywords
& Being
Found
Search Engine Optimization – SEO
Search engine optimization (SEO) is the
process of improving the volume and quality
of traffic to a website from search engines via
natural (”organic” or “algorithmic”) search
results.¹
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Search Engine Optimization
Search Engine Optimization:
A way of improving communications
with search engines, so that they can
better communicate with your
customers/readers/clients
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Search Engine Optimization
Your Business or
Website/Blog
Search Engines
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Readers,
Customers,
Clients, Members
Search Engine Optimization
Resources to learn more about SEO:
Read Google’s Search Engine Optimization
Starter Guide, use Google Webmaster Tools.
Other Resources: seobook.com, seomoz.com
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com
Google Webmaster Tools - www.google.com/webmasters/tools/
Bing Webmaster Tools - www.bing.com/webmaster
Google SEO Starter Guide –
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starterguide.html
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Search Engine Optimization
A few “Search-ability” issues:
•Robots.txt
•404 pages
•301 redirects
•URL structure/Permalinks
•XML Sitemaps
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords & Being Found
Why use keywords?
•
•
•
Allows search engines to know what your
website or blog post is about, so they can pull
up your website during a search
Allows readers/customers to find you better
Provides better navigation
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords & Being Found
Where do keywords go?
•
•
•
•
•
•
•
•
Title tags/Meta tags
Anchor text
Headings
Content
URLs/Permalinks
Alt tags
Categories (blogs)
Tags (blogs)
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords & Being Found
Keywords vs. Good Content
1. Content needs to impact its intended
audience – PEOPLE, not search engines
2. If you don’t have the right keywords in
the right places, PEOPLE won’t be able
to find your website
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords
Being
Found
Keywords&
& Being
Found
Use
Analytics
to Track
Keywords
Google
Analytics is
free to place
on your
website.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords & Being Found
Use Keyword Suggestion Tools
Some keyword
phrases might be
more competitive
than others,
some might be
more popular or
relevant, some
might exist that
you hadn’t
thought of yet.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Keywords & Being Found
The Point? –To get conversions
•Sales/Purchases
•Blog Comments
•Sign-ups
•Members
•Volunteers
•Donations
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Permalinks
Custom
Permalinks
Instead of:
http://yourdomain.com/p?=262
- Control over the
names of your URLs for
posts and pages
Use:
http://yourdomain.com/yourposttitle
http://yourdomain.com/yourproductname
http://yourdomain.com/yourkeyword
-Use valuable keywords
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Permalinks
Custom
Permalinks
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Permalinks
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Permalinks
Ranks #1 for
PPC
Advertising
Pittsburgh
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Installing &
Activating Plugins
An extension of the
WordPress software.
Thousands of Plug-ins!
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Installing &
Activating Plugins
Step 1: Click on Add New
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Installing
&
Activating
Plug-ins
Step 2: Search for
a plug-in to install.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Installing
&
Activating
Plug-ins
Step 3: Press
Install
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Installing
&
Activating
Plug-ins
Step 4: Activate
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
All-in-One SEO Pack
•Automatically Places Title tags, Meta Description,
and Keywords in each page’s HTML.
•Each Title Tag & Meta Description should be unique
to each page of a website.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Google Analyticator
http://wordpress.org/extend/plugins/google-analyticator/
Features
•Google Analyticator supports the following features: Standard Google Analytics tracking
support
•NEW! Includes an admin dashboard widget that displays a graph of the last 30 days of
visitors, a summary of site usage, the top pages, the top referrers, and the top searches
•Provides a widget that can be used to display visitor stat information on the front-end
•External link tracking of all links on the page, including links not managed by WordPress
•Download link tracking
•Support for event tracking with outbound links / downloads instead of the old pageview
tracking method
•Support for hiding Administrator visits without affecting Google Analytics' site overlay feature
•Support for any advanced tracking code Google provides
•Easily installable only requiring the user knows their UID
•Allows code to be placed in the footer to ensure faster load times
•Complete control over options; disable any feature if needed
•Supports localization - get the settings page in your language of choice
Source: http://plugins.spiralwebconsulting.com/analyticator.html
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Meta Robots
http://wordpress.org/extend/plugins/robots-meta/
•Allows you to show search engines the pages you want
them to see, and HIDE pages you don’t want them to see.
•Easiest Way to Use a Robot tags with WordPress
•Complies with Google Webmaster Tools & Yahoo! Site
Explorer
•Allows easy placement of “no-follow” tags
•Edit .htaccess file
•Verify Google, MSN, Yahoo! Webmaster Tools meta data
•Many other spectacular features
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
http://wordpress.org/extend/plugins/robots-meta/
Meta
Robots
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Meta Robots
http://wordpress.org/extend/plugins/robots-meta/
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Redirection
http://wordpress.org/extend/plugins/redirection/
•Manage all your 301 redirects
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Redirection
http://wordpress.org/extend/plugins/redirection/
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Redirection
http://wordpress.org/extend/plugins/redirection/
Features include:
•Supports both WordPress-based and Apache-based redirections
•404 error monitoring - captures a log of 404 errors and allows you to easily
map these to 301 redirects
•RSS feed for 404 errors
•Custom 'pass-through' redirections allowing you to pass a URL through to
another page, file, or website.
•Full logs for all redirected URLs
•Create redirections based upon a URL, browser, referring site, or login status
•Automatically add a 301 redirection when a post's URL changes
•Full regular expression support
•Fully localized
•Export all redirections to CSV, XML, or Apache .htaccess files
•Import Apache .htacces files
Source: http://urbangiraffe.com/plugins/redirection/
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Google XML SiteMaps
http://wordpress.org/extend/plugins/google-sitemap-generator/
*This plugin generates a XML-Sitemap compliant sitemap of your
WordPress blog and/or website.
Every time you create a new post or page, the sitemap is updated
and submitted to several major search engines. This format is
supported by Ask.com, Google, YAHOO and MSN Search.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Google
XML
SiteMaps
http://wordpress.org/e
xtend/plugins/googlesitemap-generator
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Google XML SiteMaps
http://wordpress.org/extend/plugins/google-sitemap-generator/
Features:
•Available for all WordPress versions since 1.5
•No PHP skills or file changes needed
•Generates automatically a sitemap for all types of WordPress pages
•Calculates a priority for each post, based on the number of comments
•Notifies Ask.com, Google, Bing and YAHOO about changes via ping
•Includes a WordPress filter for other plugins which can add their
pages to the sitemap
•Generates a static XML file as well as a zipped version
*Source: http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
•Automatically adds alt and title attributes to all your images.
•Improves traffic from search results and makes them
W3C/xHTML valid as well.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Nofollow Case by Case
http://wordpress.org/extend/plugins/nofollow-case-by-case/
Plugin Features:
•Strip nofollow from comment links, comment author links, pingbacks and
trackbacks (default).
•Selectively apply nofollow to any comment link you do not like to support.
•Selectively apply nofollow to any comment author link you do not like to
support.
•If you like to open your comment links in a new window you can.
•As long as you do nothing Nofollow Case by Case automatically strips
nofollow from all your comment links and comment author links.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Nofollow Case by Case
How does it work?
Simply add /dontfollow to any comment link you do not like and
it will automatically become a nofollow link.
That`s it!
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
Platinum SEO Pack
http://wordpress.org/extend/plugins/platinum-seo-pack/
•Automatic 301 redirects for any permalink changes
• Canonical URLs
• Optimized Post and Page Titles for search engines
• Generates all SEO relevant META tags automatically
• Option to specify meta description and meta keywords tag for
categories and tag pages.
•Compatible with most other plugins, like Auto Meta, Ultimate Tag
Warrior and others. However you may have to disable All in One
SEO pack
•Other Options
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
WordPress Plug-ins
SEO Smart Links
http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
SEO Smart Links can automatically link keywords and phrases
in your posts and comments with corresponding posts, pages,
categories and tags on your blog.
Further SEO Smart links allows you to set up your own
keywords and set of matching URLs.
Finally SEO Smart links allows you to set nofollow attribute and
open links in new window.
Everything happens completely transparent, and you can edit
the options from the administration settings panel.
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Resources:
SEO Tutorials:
•SEO Book - www.seobook.com
•SEOMoz - www.seomoz.com
•Clicks Internet Marketing SEO Tutorials - www.clickstomysite.com
•Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group
SEO & WordPress:
•Pumping Up Wordpress for SEO http://outspokenmedia.com/uncategorized/pumping-up-wordpress-for-seo/
•Vladimir Prelovac’s Newbie Guide to WordPress SEO http://www.prelovac.com/vladimir/how-to-setup-an-efficient-wordpress-blog
•20 of the Best SEO Plug-ins for WordPress
http://mashable.com/2009/03/20/wordpress-seo-plugins/
•The Definitive Guide To Higher Rankings For Your Blog
http://yoast.com/articles/wordpress-seo/
•SEO Plugins for Wordpress
http://www.wolf-howl.com/seo-plugins-wordpress/
•Wordpress SEO: How to Choose a Permalink Structure
http://www.wolf-howl.com/seo/url-configuration-wordpress/
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com
Clicks Internet Marketing
The best customer is already
searching for your product or service.
Let's make sure they find you.
www.ClicksInternetMarketing.com
412-250-7237
[email protected]
Twitter - @jamilbroom
Twitter - @jamilbroom
Presented by Jami Broom, Internet Marketing Strategist
www.ClicksToMySite.com