Transcript D-Midterm

MARKETING
•Marketing, in any field, requires sound
knowledge of society in order to know the motives
behind the people you are marketing to. Likewise,
marketing a new technology is a unique blend of
science, technology and society.
•Product inventions and innovations, such as the
advancements in green cars, present us with new
consumer markets, so the marketing techniques
must adapt with the products.
•When marketing Hybrid cars, it is also critical to
practice morally and ethically correct business
strategies, as today’s technology allows a
consumer to be exposed to companies in ways a
company cannot control.
http://www.greenhybrid.com/discuss/f12/indiancivic-hybrid-review-19224/
Going Green: The Rise of the
Hybrid Car
John LoVerme, T.J. Meehan, Erika Hinman
Bibliography
Web Magazine, 2009, Number of Hybrid
Cars Doubled http://www.cbs.nl/enGB/menu/themas/verkeervervoer/publicaties/artikelen/archief/200
9/2009-2813-wm.htm Amrstrong, G., &
Kotler, P. (2009). Marketing. An
Introduction. (9th ed). Upper Saddle
River, NJ: Prentice Hall Drop In The
Bucket, June 2007
http://www.hybridcars.com/news2/dropbucket-062507.html
HISTORY
Where did the idea of Green Cars come from?
• Rachel Carson – author of Silent Spring; exposed the
damaging effects of DDT on wildlife; gave a voice to a
generation of youth skeptical of big business; birth of
environmentalism
http://www.mamievandoren.com/
weblog/archives/carson.jpg
•Ralph Nader- lawyer/author; Unsafe at Any Speed; exposed GM as
corporate bully that cared more about its share price than the safety of
its customers; automobile consumer activism; seat belt, air bag,
crumple zone
ECONOMICS
•Hybrid cars still only hold less than 3% of the
automobile market.
•Low gas prices and a lack of a national energy policy
are making it harder to create a high demand for hybrid
cars.
•Car manufacturers are slowly designing hybrid cars
due to future fuel economy standards.
•The price for a hybrid has dropped significantly;
therefore, leading to a much higher sales rates.
•The Federal Act of 2005 created incentives for
individuals to purchase a hybrid car.
•The move towards hybrid cars has also been
influenced by climate change, CO2 emissions, acid
rain, and urban smog are all a result of driving.
•Sheikh Ahmed Zaki Yamani – oil minister of Saudi Arabia during
the 1970’s and 1980’s; forged the “oil weapon” to try to control
America’s Middle East Policy; introduced panic over energy supplies,
fuel consumption, and foreign dependence on oil
http://www.green-energy-efficient-homes.com/hybrid-car-salesstatistics.html
Bibliography
Carson, Iain, and Vijay V. Vaitheeswaran. Zoom: the Global Race to Fuel
the Car of the Future. New York: Twelve, 2007. Print.
McCarthy, Tom. Auto Mania: Cars, Consumers, and the Environment. New
Haven: Yale UP, 2007. Print.
Bibliography
Gertz, Emily. "Hybrid Cars + Smart Growth = Carbon Knockdown." ENVIRONMENT. 9 Feb. 2009. Web. 1 Mar. 2010.
<http://environment.change.org/blog/view/hybrid_cars_smart_growth_carbon_knockdown>.
Myers, Norman, and Jennifer Kent. "New Consumers: The Influence of Affluence on the Environment." Proceedings of the National Academy of
Sciences of the United States of America 100.8 (2003): 4963-968. Print.
Price, T. (2006, December 1). The new environmentalism. CQ Researcher, 16, 985-1008. Retrieved March 2, 2010, from CQ Researcher Online,
http://library.cqpress.com/cqresearcher/cqresrre2006120100.
http://www.easy-green-living.org/images/toyotaprius.jp
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