Your Social Media Starter Kit

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Transcript Your Social Media Starter Kit

How
Social Media Is
Transforming
Communication
Including Trends, Fears,
Success Stories,
and How They Relate to
Your Own Business’
Potential and Power
Presented by Allen Voivod
Co-owner and Content Lover
of Epiphanies, Inc.
http://Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Before We Begin...
 Hashtag on Twitter: #NHBiz
 Facebook.com/NoBullBusiness
 Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Facebook Tops Google
Facebook has passed searchengine giant Google to become
the top source for traffic to
major portals like Yahoo and
MSN. (Compete)
--San Francisco Chronicle , 2/15/10
“People are spending less time
navigating the Internet on their
own and are now navigating the
Internet based on their friends'
recommendations or their friends'
activities.”
--David A. Yovanno, CEO of Gigya Social
Optimization Services and former COO for ValueClick
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
During Our Time Together...
 4 Ways Social Media Has Transformed
Communication
 4 Ways Social Media Has NOT
Transformed Communication
 8 platforms/channels to know and
embrace
 What to say and what to measure
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Why Listen to Us?

Certified Social Media Strategists
(via
International Social Media Association – “ISMA”)

Certified Inbound Marketing
Professionals

(in partnership with Hubspot)
Featured in the “Ask the Experts”
series, July AND August ’09
(Amoskeag
Business Incubator and the Union Leader, NH’s largest
newspaper)

Current clients include DED, a billiondollar toy brand & a hotel franchise
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
st
1
Transformation
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
From “CRM” to “SRM”
“In 2011 –2012, social
networks will eclipse
corporate Web sites and
CRM systems...
“Communities will become a
driving force for innovation
and as such, companies will
be forced to formally cater
to communities, signifying
the trading of power
towards connected
customers.”
--Forrester Research (Jeremiah Owyang, et al)
via Brian Solis
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
nd
2
Transformation
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Radical Transparency
Google is not a search
engine. Google is a
reputation-management
system.
--Clive Thompson, Wired
“People don't want to hear
about it in The Wall Street
Journal - they want to hear
about it on the blog.”
--Paula Berg, Southwest Airlines
(Image Source: Wired 15.04)
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
rd
3
Transformation
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Sharing / Word of Mouth
Recommendations from
personal acquaintances
(90%) or opinions posted
by consumers online
(70%) are the most
trusted forms of
advertising, according to
the latest Nielsen Global
Online Consumer Survey
of over 25,000 Internet
consumers from 50
countries.
--Source: Nielsen Online
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
th
4
Transformation
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Leveling the Playing Field
“According to the ‘Small
Business Marketing Forecast
2010’ from Ad-ology, lead
generation is the biggest
benefit of social networking
for U.S. small businesses.”
--Amy Porterfield, Social Media Examiner
“Nearly half of [America’s
top] brands (47%) are still
in the experimental phase,
while only 20% showed a
cohesive, integrated
approach to their community
and social media programs.”
--The State of Online Branded Communities
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
NOT Frivolous!
"Fits my girthy frame, has wolves on it, attracts women.”
 Rutgers law student posted this Amazon.com review comment 11/10/08
 Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)
 At one point, selling 1000s/day*; currently has 1,600+ customer reviews
*Source: Yahoo! News
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
NOT Faking It
 2007 American
Customer Satisfaction
Index: Worst rating
of any US company or
government agency,
including the Internal
Revenue Service
 2009 American
Customer Satisfaction
Index: Biggest gain
in their industry
Frank Eliason
Comcast Director of Digital Care
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
NOT Tied 24/7
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
NOT Quadrupling Your Work
(Psst....It’s all about
LEVERAGE!)
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Profile &
Fan Page
Your Handle: ___________________
Your Fan Page’s name:
Brand-friendly, keyword conscious
Profile, 160 characters or less:
_______________________________
_______________________________
Its role, positioning, & purpose:
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
Your Blog’s Top 5 Categories
1. ______________________________
_______________________________
_______________________________
2. ______________________________
3. ______________________________
Pages in Your Core Site Map
(i.e. Home, About, Contact, Products,
Services, Events, Press, etc.)
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
4. ______________________________
5. ______________________________
Complete your Profile 100%:






Current position
Two past positions
One educational spot
Profile summary & photo
Specialties
At least 3 recommendations
Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
Share Your CONTENT
Social Marketing and Success Strategies – www.AhaYourself.com
What to Say
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Share links
Promote events
Give props
Post deals
Ask questions
Answer questions
Offer tips
Reveal secrets
Get excited
Point to partners
Tell slice-of-life stories
Flirt professionally
Spread quotes
in other words...
say anything!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Your Social Media
Starter Kit
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
A Few More for Your Radar...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
What to Measure
 Traffic
 Revenue/cost
 Earned media
 Friends/Followers/
Fans
 Interactions
 Number of kittens saved
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Please...Get Help!
Three options:
1. Ramp up your
learning curve
2. Find a success
partner
3. Turn it over to
an expert
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Continue the Conversation...
 Hashtag on Twitter: #NHBiz
 Facebook.com/NoBullBusiness
 Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com