Transcript NEW Strategic Case Analysis Guide

MKTG 490; F2K8; Dr. Carter
Strategic Case Analysis Discourse: 3-Step Process
1
Find WSJ articles for YOUR CHOSEN INDUSTRY to use as “market
situation” cases. Read the articles to determine which specific marketing
plans and problems are described. Once all of the August articles are
found, they will be used each week for the assigned strategic concept(s).
2
Study the assigned strategic concept(s) from the Marketing Planning Handbook
and learn HOW it is applied for marketing planning and problem solving, as
well as WHY it is a logical marketing management framework.
3
ACTUALLY apply the assigned strategic concept(s) from the Marketing
Planning Handbook to YOUR CHOSEN INDUSTRY WSJ Articles for August
to explain HOW the specific marketing plans and problems YOU identified
can be addressed to improve marketing strategy.
MKTG 490; F2K8; Dr. Carter
Strategic Discourse: “3 Rs” Checklist
“3 Rs” Criteria
Check List of Strategic Discourse Preparation Tasks
Readiness
___ Found CHOSEN WSJ Industry Articles for August
___ Read CHOSEN WSJ Industry Articles for August
___ IDENTIFIED Marketing Planning & Problem Solving Issues
Reasoning
___ Studied Assigned Concept(s) from Marketing Planning Handbook
___ Understand Assigned Concept(s) Strategic Logic & Benefits
___ Can APPLY Assigned Concept(s) to ANALYZE & EVALUATE
WSJ Article Market Situations
Representation
___ Compiled Supporting Materials for Strategic Discourse Participation
(Actual WSJ Articles, Notated Concept Pages, Discussion Points, etc.)
___ Determined the best Marketing Planning and Problem Solving
RECOMMENDATION(S), based on Concept(s) Applied to WSJ Articles
___ Practiced Strategic Discussion Using Effective Oral Communication