Transcript Monthly Marketing Report - Global Star Enterprises

Monthly Marketing
Report
Your Name
Today’s Date
Agenda
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Month highlights
Performance measures
New trends and developments
Threats and opportunities
Adjustments for next period
[Month] Highlights
• Total Marketing reach grew X%
• Overall website visits up X%
• Generated X new leads, up X%
• Marketing brought in X customers, up X%
Top Marketing Campaigns
• Campaign A: X Leads
• Campaign B: X Leads
• Campaign C: X Leads
Performance Measures
• Now show your stakeholders the overall performance occurring
in various parts of your marketing strategy.
• Use graphs to display performance
• This will help provide:
– Historical context into your growth and fall patterns
– Help you pinpoint which campaigns are hurting or helping you
– Monitor trends that can be used in future strategy meetings
Website Visits
Website Visits by Source
1200
1000
Offline Sources
800
Other Campaigns
Social Media
Referrals
600
Paid Search
Organic Search
400
Email Marketing
Direct Traffic
200
0
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12 Nov-12 Dec-12
Visit to Lead Performance
Visit-to-Lead %
60%
50%
40%
30%
20%
10%
0%
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Lead to Customer Performance
Lead-to-Customer %
12%
10%
8%
6%
4%
2%
0%
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
New Trends & Developments
• Highlight new developments within the market that have
been identified through market research and data
analysis
• Provide quantitative and qualitative evidence to support
your claims
• Use graphs and charts to show the historical pathways
and forecast of the patterns
• Be sure to highlight relationships between the variables
Threats & Opportunities
• Based on your analysis of the market trends and
developments highlight the:
– Threats – These are the challenges within the external market,
for example:
– Social media – online presence
– Closure of competitors businesses
– Possibility of new market segments
– Opportunities – These are the areas which your business can
take advantage of, for example:
– Emerging competition
– Price wars
– Innovative products
Adjustments for Next Period
• Provide a summary of the corrective actions that need to
be made to the marketing strategy for the next period
• Provide rational evidence of the adjustments and what
they hope to achieve
• Describe changes to the marketing mix:
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Product
Price
Promotion
Place of distribution
Report Summary
• Conclude the presentation by summarising the:
– Successes and challenges from the past period
– Forecasts and actions for the next period
• Open up the floor for discussion and feedback on the
results and corrective actions