Transcript Promoting Multicultural Coexistence

World Marketing Conference
Field Marketing Workshop
January, 2015
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Team Name: Promoting multicultural coexistence
Team Number: 1
Team Concept: Promote coexistence
Team Members:
Michael Jacobson, Ygal Shapir, Ilan Pilo, Eva Blum
Boggild, Iakov Dondych, Sarah Olbert, Donia
Shaumann, Debbie Orgen, Judith Perl-Strasser,
Michael Adari
Sites Visited
Sites
Marketing message of Sites
visited
Akko Youth Council
Coexistence between Arab and
Jewish youth
Julis
Cooperation with Druze
community and KKL
Dalton-Jish
Building connections between
Jewish and Arab neighborhoods
Korazim/Domus Galileae
Christian and Jewish
cooperation
Marketing Strategy
• The Teams understanding of their concept:
Promote coexistence and continue to fulfill the vision
of David Ben Gurion and our Zionist leaders as stated
in the Declaration of Independence.
Create a marketing strategy to enhance the
coexistence between each of the multicultural
residents of Israel.
Develop messaging and marketing materials that each
of us can utilize as a tool for our individual target
markets.
Educating our Community
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PR-Articles in print and online media
Develop a website page
Social Media
Donor recognition give-away
Event marketing
Speaker and Arab/Jewish Youth
• Video
• Brochures
Educating our Community
Marketing Strategy
The two opportunities our group has chosen to
showcase are:
The Akko Youth Council and the
Dalton- Jish Coexistence Trail
Branding
• Our clear, unique message:
• We did not develop the theme, the members
of the Akko Youth Council did.
What the members of Akko Youth
Council requested:
Music
• Concerts
• Choir
• Bands
Our group would like to encourage the
development of unified Jewish-Arab bands and
choirs that would give its members international
travel opportunities.
What the members of Akko Youth
Council requested
Camps
• Summer camp
• Day trips
Family events
• Picnics
• Concerts
Our team recommendations
• Leadership seminars
• Art festivals
• Sports programing – Arabs and Jews together
These programs will happen
One of our team members was so impressed by
the members of the Akko Youth Council that he
contacted a major donor in Chile who has
committed to fund the projects we have just
outlined.
Kol HaKavod Achi!
Our follow-up to the youth
What we asked of the Youths
We have asked the members of the Akko Youth
Council to summit proposals to our team of
their requested programing complete with
budgets.
They have agreed to provide these to us and we
are looking forward to them.
The Dalton-Jish
coexistence trail
The project of the Dalton-Jish coexistence trail
will be further developed.
We invite everyone of you to
join us so that….