Transcript Annie`s Project - Women Marketing Grain

Annie’s Project –
Women Marketing Grain
Copyright © 2007 Center for Farm Financial Management, University of Minnesota. All rights reserved.
WtG: Launch Your Pre-Harvest Marketing Plan
Pre-harvest marketing is a broad
view of the market, trying to take
advantage of early seasonal price
tendencies. Crop insurance is a
critical part of marketing.
WtG: The Post Harvest Marketing Challenge
WtG: Launch and Land Your Post Harvest Plan
Post harvest marketing is a
practical approach to the current
environment, adapting to market
signals and incentives. Tactics may
change from one year to the next.
Now available!
•Companion book to the
“Winning the Game” series
of workshops
•Written for grain producers
•Four parts cover (1)
common mistakes in
marketing, (2) pre-harvest
marketing, (3) post-harvest
marketing and (4) pulling it
together
• www.cffm.umn.edu/simple
Pilot to Production
• Funding Stream
– North Central Risk Management Education
Center
– Registration Fees
• Logistics
– # of classes/week
– Locations
– Class length
Session 1
• Learned that the different sites would go at
significantly different rates
• Found that trust isn’t immediate
• Worked through trust barrier with the help
of Annie’s Project participants
Session 2
• Found out that there is a significant
difference between a 10 minute break and
a week
• Learned that a marketing year isn’t quick if
we stop to answer questions
• Heard that participants could bingo their
marketing plans
Session 3
• Ran out of time
• Another session not an option
• Better offer Tools separately from pre or
post harvest programs
Lessons Learned
• Twice as much time isn’t enough
• It’s more fun
• Impact is significant
Participant Statements
• My husband and I went to a crop insurance
meeting the other night. I was the only one
asking questions.
• I’m marketing the grain this year, and that’s why
I’m here.
• No one has ever taken the time to explain crop
insurance to me before. I think I get it now.