Transcript 11-12-1 SME-SEN presentation vF

Privileged and Confidential
Strengthening and Differentiating the Sony Entertainment Network
December 1, 2011
Privileged and Confidential
Key Initiatives
SME has identified several potential initiatives
to grow Music Unlimited
1 For 12 months, charge fees to Music Unlimited which represent outof-pocket costs only (e.g., artist royalties, operational preparation/
delivery), with savings to be reinvested in music programs
2 Support SEN with thorough review of Music Unlimited service
3 Leverage SME artists and content to further market
and promote Music Unlimited in key markets
4 Leverage Vevo environment for marketing and
potential integration into Music Unlimited
5 Assign dedicated infrastructure/resources to
support Music Unlimited
1
Requires
financial
commitment
from SEN
Privileged and Confidential
Potential Single/Multiple Artist Marketing Programs
 Monthly artist-branded radio channels/playlists to complement existing
genre-based channels
 Live concerts/events presented by Music Unlimited, with exclusive
streaming window post-concert on service
 Song/album pre-release streaming event
 SME artist video concert content on Video Unlimited as cross-sell to
Music Unlimited
 Sync licensing for use in Music Unlimited promotional spots
 Standard advertising and custom marketing programs on artist websites
 Promotion on artist social networking profiles or email lists
Various programs & elements can be combined together
into larger, comprehensive programs
2
Privileged and Confidential
Potential Vevo Opportunities
‘Vevo+’ service – ad-free Vevo
channel with music videos and
other premium content
Advertising inventory on Vevo
3
Privileged and Confidential
Next Steps
• Complete and present service review
• Finalize and initiate price changes for 12 months
• Artist / Vevo marketing and integration plans




Identify target consumer and review existing marketing plans for service
Brainstorm single/multi-artist programs and Vevo advertising/integration
Identify artist and assets that best reach target consumer
Create budget and develop plans to execute
• Further develop idea of dedicated resources for SEN
4