Transcript The Return of Fontana™ Pumpkin Sauce

We Proudly Serve Starbucks
Fall Promotion
Fontana® Pumpkin Sauce
The Return of Fontana™ Pumpkin Sauce
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Why Pumpkin Latte?
About Fontana™ Pumpkin Sauce
Marketing Support
When Can I Order?
Why Pumpkin Latte?
• Most popular promotional beverage flavor offered in
Starbucks retail stores.
• Increased customer satisfaction – offer the seasonal flavor
they crave.
• Help drive incremental sales and profits with seasonal
beverages.
• A premium beverage that provides the opportunity to
charge a premium price.
• Approachable beverage that can be offered throughout the
holiday season.
• Pairs great with seasonal food items.
• Provides opportunity to increase average ticket with food
attachment.
About Fontana™ Pumpkin Sauce
• Fontana ™ Pumpkin Sauce is similar to our other
sauces:
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Four -63oz containers
5 month shelf life
Yields 168 Grande beverages per case
Grande beverage yield is 1.5oz
Direct pricing - $63 - 4/case
Marketing Support
• Promote Pumpkin Latte in your operation.
Counter card, table
tent and poster
Recipe card with stepby-step instructions for
Pumpkin Latte
• Additional recipes available on our operator website for Tazo Chai
Pumpkin Latte and Pumpkin Drip Coffee.
When Can I Order?
• Pumpkin Sauce launch:
– Email Blast announcing product and marketing available
to order and to ship direct from Starbucks – August 22nd
– Operators start serving and marketing Pumpkin Latte – as
early as September 1st (based on orders being placed
week of August 22nd)