Transcript No Slide Title - IEEE Standards Working Group Areas

November 1999
doc.: IEEE 802.15-99/145r0
Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs)
Submission Title: [Proposed 802.15 WPAN High Rate Study Group ad hoc marketing meeting summary]
Date Submitted: [11 November, 1999]
Source: [Rick Alfvin] Company [Eastman Kodak Company]
Address [1700 Dewey Avenue, M.C. 01829, Rochester, New York 14650-1829]
Voice:[(716) 588-6166], FAX: [(716) 588-6322], E-Mail:[[email protected]]
Re: [If this is a proposed revision, cite the original document.]
Abstract: [Proposed 802.15 WPAN High Rate Study Group ad hoc marketing meeting summary]
Purpose: [Informational. This document is intended to provide a summary of the ad hoc marketing
committee meeting which took place November, 11, 1999 coincident with the morning session of the
802.15 MC meeting. ]
Notice: This document has been prepared to assist the IEEE P802.15. It is offered as a basis for
discussion and is not binding on the contributing individual(s) or organization(s). The material in this
document is subject to change in form and content after further study. The contributor(s) reserve(s) the right
to add, amend or withdraw material contained herein.
Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE
and may be made publicly available by P802.15.
Submission
Slide 1
Rick Alfvin, Kodak
November 1999
doc.: IEEE 802.15-99/145r0
Proposed IEEE High Rate Study Group
Ad Hoc Marketing Meeting
Jim Allen - Acting Chair
 Identify Marketing audience targets
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Submission
Bluetooth SIG
HomeRF
802.11b
new applications
universities and academic institutions
Slide 2
Rick Alfvin, Kodak
November 1999
doc.: IEEE 802.15-99/145r0
Proposed IEEE High Rate Study Group
Ad Hoc Marketing Meeting
Jim Allen - Acting Chair
 Develop marketing strategy/message for
each target audience
 Core message
 Value of IEEE
 Identify liaisons into marketing audience
targets
 Identify differential value-added application
space
 Call for applications from marketing targets
Submission
Slide 3
Rick Alfvin, Kodak
November 1999
doc.: IEEE 802.15-99/145r0
Proposed IEEE High Rate Study Group
Ad Hoc Marketing Meeting
Jim Allen - Acting Chair
 Develop marketing requirement
specification documents
 Co-develop press releases with 802.15
 Develop brand identity for High Rate
Submission
Slide 4
Rick Alfvin, Kodak