Transcript Tetris Media Credential

Global Online Market
Predictions
2011
2011 Global online Market predictions
1.
Online Marketing Will Get an Even Bigger Chunk of Marketing Budgets
2.
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9.
2011 Will be the Coming of Age Year for Social Media Marketing
Mobile Marketing Set To Take Off
Personalized Marketing to Jump to the Next Level
Marketing Analytics Will Become More Advanced
Search marketing continues to evolve and expand
Metrics continue to become more sophisticated
Offline marketing continues to expand its reach online
Mobile Internet – Unprecedented Early Stage Growth
Source:
ineedhits: http://blog.ineedhits.com/small-business-news/2011-predictions-online-marketing-trends23388825.html
Marketingbones; http://marketingbones.com/online-marketing-trends-for-2011
Morgan Stanly Resrach :CM Summit_New York City
The Objectives
Maintain
brand
engagement
Drive traffic for
blog.angeltong.
com
Drive
Sales/Lead to
Salon and
online store
Optimize the
cost and
performance
2011 Budget Allocation
China 2011 :
HK$1 M
Hong Kong
2011 :
HK$2.2M
Tactic
Facebook
SEM
Seeding
Banner
XMO Tracking
Leads
Sales
HK Media Plan Strategies
• Keep Yahoo HK Article Module, Beauty Exchange sponsorship and
seeding
for subtle branding purpose (~ 30% of budget)
• SEM/Remaining banner placement are mainly for sales/performance
driven
(Yahoo HK, Mingpao, Facebook, Maximizer banner will run CPC)
• Heavy up on social media to strengthen the image (e.g facebook fan
page
management, fan page poll ad)
Budget Summary –Hong Kong(2011)
China Online
Market Predictions
2011
China Online Market Predictions 2011
1.
China Domestic social networking market
in 2011 will be nearly 10 billion
2.
Continued growth in online shopping
market in China
3. Rapid growth of Internet advertising
market
4.
Search engine marketing (SEM) achieve
explosive growth
5.
Diversified forms of online advertising
brand
6.
Online Advertising will become a new era
of rich media
7.
New carriers emerging online advertising
and
marketing
Source:
新华网,
Iresearch
http://chenlilong84.blog.163.com/blog/static/1664431200811891946943/
8.
China Media Plan Strategies
•Focus on Guangdong Market
•Campaign is for both branding(明星瘦身老師) and sales driven
•Create a separate column to promote明星瘦身老師at the blog
•Search Engine Marketing + CPC banner placement (Beauty related
network) to increase cost efficiency
Budget Summary –Hong Kong(2011)
Appendix II – Screencap - China
Yahoo HK – 健康生活 Article Module
Yahoo HK – Run of site – Standard Banners
Facebook – Poll Ad
Facebook – Run of site – Social Ad
Mingpao – Run of site– Standard Banners
Maximizer - Run of Lady Network – Standard Banners
Yahoo HK - SEM
Google HK - SEM
Appendix I – Screencap – Hong Kong
MSN.com.cn – standard banners
RenRen – ROS - Social Ad
Google CN SEM
Baidu SEM
Thank you!