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SMART STRATEGIES FOR SELLING YOUR HOME What you need • • • The right agent The right marketing plan Expert knowledge of this market Why I’m the right agent for you • We are committed to selling your home – For the best possible price – In the shortest period of time – With the least amount of hassles for you • We know how to harness the power of technology to market your home on the Internet to reach today’s Internet-savvy home buyers We know how to market your home online • 79% of buyers begin their search online. Marketing Strategies • • • • Internet marketing Email marketing Neighborhood marketing Other: postcards, open houses, print and more Why your home needs to be online • • • • 24/7 access 84% of consumers want multiple photos and more details Homes with photos are viewed 299% more! Internet buyers have an income 24% higher and spend 32% more on their homes. *2005 National Association of Realtors® Profile of Home Buyers and Sellers. Marketing: Internet How HomePages works • • • • Aerial maps Neighborhood info School info Home details Marketing: Internet Six of the top cable networks: • CNN, Headline News, Fox – Viewed by 48 million consumers per month • Exclusive real estate provider for MSNBC.com – 23 million unique users per month HomePages Web Site for Your Home • Your home will have its own Web site • • Multiple photos • Featured listing on HomePages.com Detailed home information Email Marketing via HomePages • All buyers who register to receive home listings via email at HomePages will see your listing • Property info sent to interested buyers E-Postcard to our entire database! Neighborhood Marketing Lawn signs and sign riders will drive more traffic to your home’s Web site Neighborhood Marketing A property profile flyer highlighting your home’s most desirable features will be offered on your “For Sale” sign. Price Your Home to Sell I’ve completed many home evaluations in this area and am experienced with determining current market values. Recommended Price: $ Listing Agreement • • Our compensation Compensating the buyer’s agent Prepare your home for sale What you can do: • • • • • Repairs Clean Decorate Put away valuables Secure pets Yard Signs Install a “For Sale” sign, flyer box and a sign rider that drives potential buyers to your home’s Web page on HomePages.com. Available to Show Notify all the agents in our market area of the new listing and place a lockbox on your door. Keep in Touch Stay in regular contact with you throughout the entire process. Negotiate the Contract Review purchase offers in detail with you and negotiate diligently on your behalf. Closing Process Walk you through the closing process and handle all the details of the transaction. In the end, it’s all about RESULTS!