Transcript Chap007_000
Chapter 7 e-Business Systems McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives • Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company – Enterprise application integration – Transaction processing systems – Enterprise collaboration systems 7-2 Learning Objectives • Give examples of how Internet and other information technologies support business processes within the business functions of: – Accounting – Finance – Human resource management – Marketing – Production – Operations management 7-3 Enterprise Business Systems • Use Internet, networks, and IT to support – Electronic commerce – Enterprise communications and collaboration – Web-enabled business processes • E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks 7-4 RWC 1: Enterprise Architects • 4 crucial Cs – Connection – Collaboration – Communication – Customers • All projects fit in the overall strategy – Best for company, not individual departments 7-5 Cross-Functional Systems • Cross the boundaries of traditional business functions – Reengineer and improve vital business processes – R&D overlaps Marketing and Manufacturing 7-6 Enterprise Application Architecture 7-7 Implementing Global Applications • Globalization vs true-blue American formula – What is Globalization? – What is the true-blue American business formula? • Working virtually is critical – Why? • What is the difference between decision making approach in UK and US? 7-8 Enterprise Application Integration • EAI connects cross-functional systems • Serves as middleware to provide – Data conversion – Communication between systems – Access to system interfaces 7-9 How EAI Works 7-10 Transaction Processing Systems 7-11 The Transaction Processing Cycle 7-12 ECS Tools 7-13 Exploring Virtual Worlds • Virtual world - training – Rollovers – Multicar pileups – Life threatening injuries – Police training – Military use 7-14 Functional Business Systems • Information systems that support – Accounting – Finance – Marketing – Operations management – Human resource management 7-15 Marketing Systems • Marketing systems are concerned with – Existing products in existing markets – New products and new markets – Serving present and potential customers 7-16 RWC 2: Unified Financial Reporting • Originally non-uniform reporting – 14 general ledgers – 12 reporting tools – 17 financial data repositories – 300,000 spreadsheets • Finance Tranformation Program - Focus – – – – Common definitions, rules and procedures Trade-offs to target core functionalities All subscribe to central book of record Unify all financial people 7-17 IT in Business 7-18 Marketing Information Systems 7-19 Targeted Marketing • Advertising and promotion management concept – Five targeting components 7-20 Sales Force Automation • Outfit sales force – Notebook computers, – Web browsers – Sales contact software – Marketing websites – Company intranet • Goals – Increase personal productivity – Speed up capture and analysis of sales data – Gain strategic advantage 7-21 Computer-Integrated Manufacturing 7-22 HRM Systems 7-23 HRM and the Internet • Recruiting employees – Corporate website – Commercial recruiting services • Posting in Internet newsgroups • Communicating with job applicants via – – – – e-mail Monster.com HotJobs.com CareerBuilder.com 7-24 HRM and Corporate Intranets • Corporate intranet uses – Process common HRM transactions – Allow around-the-clock HRM services – Disseminate information faster than previous company channels – Collect information from employees online – Allow HRM tasks to be performed with little HRM department intervention – Provide training 7-25 Employee Self-Service (ESS) • Intranet applications allow employees to – View benefits – Enter travel and expense reports – Verify employment and salary information – Access and update personal information – Enter time-sensitive data • Provide hiring systems 7-26 Accounting Information Systems 7-27 Business Accounting Systems 7-28 Financial Management System 7-29 RWC 3: Cisco Systems • TelePresence – Life-like, in-person experiences – Promises to revolutionize collaboration • Strong competition – HP - Halo telepresence system – Polycom - high-end telepresence system • Biggest challenge – Innovation and growth 7-30 RWC 4: Strategic Information Systems • Electronic hiring system • Significant payoff is significant – Filling job openings two weeks faster – Saving at least $1,500 per job. • HR called to be a strategic business partner, • IT provides innovative solutions. 7-31