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SPACE TOURISM “THE NEXT STEP FOR MANKIND” TOURISM: THE WORLD’S BIGGEST MARKET SPACE TOURISM: THE GREATEST CHANGE SINCE THE ADVENT OF AIRLINES THE PROBLEM: Making Space Tourism Affordable To All? • THE SOLUTION • A) The Space Shuffle Lottery • B) The Space Miles Merchant Based Credit Card Loyalty Savings Programme What is Space Miles®? What is Space Miles? Space Miles® Background • The Space Miles® Programme is a merchant based credit card loyalty scheme • Based on a proven US “Real Time” loyalty business model. • Initially to be launched in the USA • Global potential • Collect Space Miles with a host of affiliated merchants, products and brands • Space Miles additionally announce to the world: • The Space Shuffle Lottery: “Win a trip into Space” • A demand-driven global lottery offering tickets to win a Sub-orbital space flights an other space related experiences. • Both XCOR and Virgin Galactic announce Sub-orbital tourist launches. • Boeing have entered the Space Tourism Market. • Space Port America inauguration October 2011 What is Space Miles? Space Miles® - the key facts • The Space Shuffle Lottery to launch ahead of the rest of the market • The Space Shuffle Lottery will promote global brand awareness of Space Miles • Space Miles will also grow on the back of global brands such as Virgin Galactic to create interest in space tourism and gather customers • Space Miles “Put The Affordability” into Affordable Space Travel • Today’s launch costs will be reduced some 75% in five years What is Space Miles? Space Miles® - the key facts • Fully protected Space Miles® brand • Full registered trademark worldwide • Registered in the “Business Friendly, Space Friendly, Tax Friendly” Isle of Man • Active websites owned for www.spacemiles.com, www.spacemiles.asia and www.thespaceshuffle.com • Unique lottery rights granted by Isle of Man Government Gaming Supervision Commission • License to operate a unique series of continuous online gaming lotteries to offer an unrivalled series of Sub-Orbital Space Flight Prizes and other space related experiences • Unrivalled customer database to facilitate the launch of The Space Miles® Credit Card Merchant Based Coalition Loyalty Programme The Market The Space Shuffle Lottery How will it work in principle? • • • • • • • • • • • • • Buy a lottery ticket for $10* to win a chance of a sub-orbital space flight All travel and hospitality expenses included in prize value Unlimited number of draws possible Fixed odds draws, (example 18,500:1) Purchase tickets online Participation rather than time driven Lottery draw triggered each time a set number of tickets sold Winner called Publicity raised via all channels with a lean towards online market Lottery starts over again automatically Minimal running costs as internet based Multi billion dollar market globally Opening up space travel to an audience that could never normally afford it * Each separate draw to have different ticket price entry level. The Market and The Customer The Market Who is the Space Miles® customer? • 82, 000 people have registered to become future astronauts with Virgin Galactic • More than 300 of those people have already paid $200,000 to secure their ticket. • More than 720,000 people entered a competition run by Pepsi-Cola to win a space flight • It is predicted that by 2015, 15,000 passengers will be willing to spend $700 million annually on space travel • More than $3 billion in revenue is expected to be generated by space tourism by 2020 • In a 2006 CNN money.com poll, more than one third of all Asians said that they want to become space tourists Why Space Miles? Who is the Space Shuffle customer? • Globally saleable to almost everyone interested in space travel and space related experiences • 51,903,846* tickets sold UK standard lottery every week** • 1,128,767* people play Euro Millions every day** • 720,000 people registered for the chance to win a space flight in a single competition * Estimate ** Circumstantial, based on jackpot etc The Market Who else is out there in space? • • • • • • • • Virgin Galactic - Branson has committed to five spaceships as well as investment in Spaceport America, the $250 million New Mexico launch site Microsoft’s Paul Allen has invested heavily in the space industry Amazon’s Jeff Bezos to launch Blue Origin Sub-orbital vehicle 2012 XCOR to launch from USA, South Korea, Curacao. September 2010: Boeing to construct Orbital Spacecraft for Tourism Pay pal founder, Elton Musk is pursuing the $4billion satellite launch business Swedish Space Corporation – has signed a deal with Virgin for the first space flights out of Kiruna, 200 miles south of the Arctic Government spending worldwide is in excess of $50 billion annually The Market Global brands who are seeking affiliation with the space tourism market • • • • • • • • • • • Pepsi Cola Microsoft Windows Vista Launch Nestle-Kitkat Volvo 7-Up New Scientist BAE Systems Gillette Guinness Boing Boing Soda Dole Corporation How do we market Space Miles®? Why Space Miles? Space Miles™ Marketing and Promotion • Digitally based marketing and promotion through mainly online marketing and PR and media relations • Instant global platform via www.spacemiles.com website with limitless audience • Huge SEO opportunity to promote and leverage the Space Shuffle® Lottery • Straightforward low cost marketing activities such as Google Ad words can increase our number of global potential customers instantly • Reciprocal links with the Kennedy Space Center, Starfighters, NASTAR are all agreed; one of the most effective ways to raise the presence of a website and increase traffic • Huge potential to develop Space Miles® international brand ambassadors • Joint marketing opportunities with space related landmarks everywhere Who we are? Who are we? Phil Clarkson,BSc • Founder of both Space Miles® and The Space Shuffle Lottery • Awarded a B.Sc. Hons Kings College, University of London • 15 years experience in The City of London as a senior Shipbroker/Shippin Consultant • Member of the Royal Aeronautical Society, London Elected Freeman of the City of London Who are we? • David De Rosa, career shipbroker and a CEO in his own right • Simon Butcher, IT specialist and marketer • Debbie Hammond, qualified Accountant and Financial Director • Nicole Hewson, qualified Accountant and also a Director of Wilton Group Who are we? Becky Walsh, BA Hons • Strategic marketing consultant for Space Miles® • Marketing Director of Lime Creative, digital design agency • Consultant to Lodestar, strategic marketing consultancy • Founder of Team Purple™ clothing • Founder of All Gardening™ horticultural services • Founder of Café Plum restaurant and brand • BA Hons Business and Languages • Member of the Marketing Society The Market How close to a real proposition is it? • Spaceport America is due for completion in 2012 • First Test Flights to start within 2012 • Full License for Space Shuffle Lottery is in place • 10 years research behind the proposition • Interested market proven to be established • Next new big thing in the travel market Thank you Contact Information • Space Miles Head Office +44 (0)7946 062 957 • [email protected] • www.thespaceshuffle.com • www.spacemiles.com