Transcript Marketing and Branding Session

AmeriCorps & Volunteer Florida
Marketing and Branding
1
The importance of Marketing and Branding
• Consistent branding and messaging gives people the opportunity to
share a connection with the program’s impact
• Helps keep AmeriCorps visible and relevant
• Provides media exposure to the amazing work AmeriCorps programs
are doing
• Increases national and local recruitment efforts
• Contractual Requirement
2
Setting Norms around Marketing and Branding
• Communicate the
importance of
AmeriCorps/Volunteer
Florida marketing and
branding to program staff
• Make it an expectation
not the exception
• Think of yourself as a
partner in this work; we
all do it together so let’s
show that we are working
together!
3
Best Practices
• When it doubt, tri-brand
it! (see TFA tri-branding
on this PowerPoint)
• Pass along articles,
media hits, social media
campaigns, etc
• Ask questions!
• Think of creative ways
to feature partnership
4
Requirements
• Daily Gear
• Apparel
• Lapel Pins
• Lanyards
• Branding & Marketing
• Tri-branding
• Media exposure
• Feature partnership in
programmatic communication
• Service Site Signage
• Elevator Speeches
5
Example: Social Media Campaign
6
Example: Photos, Articles, Speaking Opportunities
7
Let’s Practice
1. You will be given a situation
2. Talk with your table for 2 minutes on how to
creatively improve the marketing/branding
3. Share out! Participants get prizes 
8
Practice Situation
Bobby the AmeriCorps member has attended an
event, but forgot to wear his AmeriCorps shirt. You
quickly want Bobby to be recognized as an
AmeriCorps member.
What do you do?
9
Practice Situation
You are planning an event. What types of branding
and marketing ideas do you have to ensure you are
fulfilling your requirements.
This can apply to the communication BEFORE the
event, during, and after.
10
Thanks for listening!
Feel free to contact me at
[email protected] at any time.
11