Transcript CHSS Marketing Team presentation.May 2012

CHSS Marketing Team
College Undergraduate Learning and Teaching Committee
Thursday 10 May 2012
CHSS Marketing and Press & PR Team
• Established summer 2011
• Three Marketing Officers and two Press & PR
Officers, based within Communications and
Marketing
• A source of professional marketing, press and PR
advice and guidance for schools within CHSS
• Each school within the College provided with
dedicated marketing and press & PR support
contacts
Working to school priorities
We work with schools to address their marketing
needs/priorities.
• School priorities vary from school to school and can depend on:
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the time of year
the school’s resources
the school, College and University strategies
external factors
• Marketing priorities for schools across CHSS have included:
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postgraduate student recruitment and conversion
undergraduate student recruitment and conversion
website enhancement
the REF
Example marketing activities
• Strategy formulation and marketing planning
• Production of marketing materials including flyers,
brochures and pop-up banners
• Guidance on website enhancement
• Support of undergraduate post-offer visit days
• Support of undergraduate and postgraduate conversion
• Advertising campaigns for postgraduate programmes
• Photography
• Video production
• Market research e.g. competitor analysis, demand surveys
Other services
We also support marketing activity within
schools by working with other teams across the
University:
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Communications & Marketing
International Office
Student Recruitment & Admissions
CHSS Web Team
Distance Education Initiative
Press & PR support
The Press & PR Team tell the world your stories.
• First port of call on whether a story is newsworthy
• Create and implement media strategy – writing press releases,
managing photocalls, tracking coverage
• Links with journalists in a variety of media (print, radio, TV, online)
around the world
• Crisis communications planning
• Media training
• Internal outlets – Bulletin and Edit
• Maintain experts directory
How do we work with schools to support
marketing priorities?
This varies depending on the school.
• Close relationships with school administrator, head
of school and/or other school senior management
• Close relationships with school marketing staff or
other dedicated marketing contacts, where they
exist
• Marketing committees
How can we support your priorities?
Each school has dedicated CHSS marketing and press & PR contacts
School
Marketing
Press & PR
Business
(Audrey Healy)
Edd McCracken / Jo Morrison
Divinity
Kylie Cooke
Edd McCracken
Edinburgh College of Art
Theresa Valtin
Edd McCracken
Economics
Kylie Cooke
Norval Scott
Education
Sarah Colegrove
Edd McCracken
Health
Theresa Valtin
Edd McCracken
History, Classics
and Archaeology
Sarah Colegrove
Jo Morrison
Law
Sarah Colegrove
Edd McCracken
Literatures, Languages
and Cultures
Kylie Cooke
Jo Morrison
Philosophy, Psychology
and Language Sciences
Theresa Valtin
Jo Morrison
Social and Political Science
Kylie Cooke
Edd McCracken
Other marketing resources
• Templates for marketing materials
• Existing Communications & Marketing guidelines for:
– Copywriting
– Sourcing images
– Writing for the web
– How to contact and work with a graphic designer
– How to purchase advertising
– Conversion
www.ed.ac.uk/schools-departments/communications-marketing/resources
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Russell Bartlett, Market Research Manager
CHSS Marketing Forum
CHSS Web Team
International Office
Student Recruitment & Admissions
Contact Us
Marketing Support
Press & PR Support
• Kylie Cooke
[email protected]
0131 650 2153
• Edd McCracken
[email protected]
0131 651 4400
• Sarah Colegrove
[email protected]
0131 650 2162
• Jo Morrison
[email protected]
0131 651 4266
• Theresa Valtin
[email protected]
0131 650 2399
• Norval Scott
[email protected]
0131 650 2246