Transcript Marketing the Libraries - George A. Smathers Libraries

Marketing the Libraries
But what does that have to do with me??
What is Marketing?
Marketing is the process involved in
promoting, selling and distributing a product
or service. It is finding what the customer
needs and changing to meet those needs. It’s all
about people. Constant internal and external
communication is as important as delivering
services, and that involves every employee of
the Smathers Libraries.
Why market our libraries?
 Greater use of the library by our customers (ie.
Undergrads, Grads, Faculty and Staff).
 Better decisions about what to offer at our
libraries.
 Better partnerships with faculty and
administration.
 Maintenance of the central position of the
libraries in the campus environment.
 Adequate funding from university
administration.
What We Already Do
The Information Station is
one of the ways we let our
users know how the library
can help with their research
needs.
Getting outside the library
walls is an important part of
marketing.
Docutek ERes
Electronic
Reserves
As a fairly new service, e-Reserves
uses marketing to educate faculty
and library staff about Electronic
Reserves.
New
workshop
available!
Come see what
the excitement
is all about!
E-Reserves:
Easy as 11-2-3
Spring Workshop
1. Request your account.
2. Choose your materials.
3. Email us the citations.
Friday, April 15, 2005
12:00 - 2:00 PM
It really is just that simple!
All UF faculty and
instructors invited!
Marston Science Library,
Room L308
OR
All of these are examples of
marketing:
Tuesday, April 19, 2005
4:00 - 6:00 PM
Marston Science Library,
Room L308
Whether you’re a new UF instructor or you’ve been using
the Electronic Reserves for a while, come join us at our
Spring Workshop!
We’ll be talking about:




Workshops/training sessions
Orientations
Brochures/flyers
Attendance at Campus-wide events
like the IT Faculty Symposium

How Electronic Reserves can help you get your
classroom materials and supplementary readings online!

How you can add your own materials for immediate
online access!

How and when copyright law affects your access to
teaching materials.
We know
you must have
questions!
E-Reserves
Marston Science Library
PO Box 117011
Gainesville, FL 32611-7011
Phone: 352-392-4762
Fax: 352-392-4787
Email: [email protected]
This workshop includes handshands-on training;
training
leading you step by step in adding your own
documents to the Docutek Eres system!
University of Florida
George A. Smathers Libraries
UF Libraries Homepage
Printed/promotional materials
The libraries
use a variety of
printed
materials and
promotional
items to
market services
or programs,
and raise
awareness
What Others Are Doing
What We Would Like To Do
 Implement a comprehensive marketing plan to increase
awareness of our services and to proactively project a
positive image.
 Identify/participate in a wider range of outreach
opportunities.
 Create a budget for marketing/outreach – ensures wider
participation in events and a consistent approach to
outreach activities.
 Evaluate annually – compile/analyze feedback data and
discern library-wide patterns (LibQUAL, focus groups,
feedback from outreach programs, comments from users).
What We Would Like To Do
 Participate in all relevant events !!!
 Maintain a calendar of relevant events
 Create a library orientation program for faculty
and contact new faculty directly
 Sponsor special library events (e.g., faculty author
receptions)
 Increased advertising (bus signs, table tents, ads
in publications)
What We Would Like To Do
 Facilitate discussions for staff on marketing and
public image (build an internal marketing
culture)
 Create/promote outreach resources for staff (e.g.,
a template for handouts)
 Improve internal communication regarding
marketing/outreach
 Gather and analyze feedback from individual
staff, departments, units, etc.
So what does this mean to me?
 Every interaction with a patron is a
marketing opportunity
 Successful marketing requires
consistency in services and policies
 Marketing is an all or nothing deal
What Would You Like To Do?
This is a great opportunity to get
involved and make the libraries a better
place for everyone.
What thoughts and ideas do you have?
Contact Us
•Carol Turner, Chair [email protected]
•Chelsea Dinsmore [email protected]
•Barbara Hood [email protected]
•Jenna Miller [email protected]
•Tom Minton [email protected]
•Angela Mott [email protected]
•John Nemmers [email protected]
•Marina Salcedo [email protected]