Transcript PADM 7040 Nonprofit Management

PADM 7040
Nonprofit Management
Week 5 Topic Overview
Jerry Merwin
Week 5 Overview
 Readings:
 Andreason & Kotler Chapter 5
Acquiring and Using Marketing
Information .
 Golembiewski & Stevenson Case
25 The Homeless Just Need a Fighting
Chance.
Strategic Marketing for NonProfit
Organizations
 Part II. STRATEGIC PLANNING AND
ORGANIZATION.
 Chapter 3. Strategic Marketing Planning.
 Chapter 4. Understanding Consumer Behavior.
 Chapter 5. Acquiring and Using
Marketing Information.
 Chapter 6. Segmentation, Positioning and Branding.
Strategic Marketing for NonProfit
Organizations Chapter 5
Acquiring and Using
Marketing Information
 James F. brings us the presentation this
week for Part 1 of chapter 5.
 Part 2 of chapter 5.
Cases and Applications in NonProfit Management
 The Homeless Just Need a Fighting
Chance
Week 5 Discussion Questions
 Thread 1: Choose one question –
 You are appointed as the marketing director for a
new AIDS awareness organization. Your boss has
given you a limited budget for marketing research
over the next year and wants to hear your plans for
research by the end of the week.
 What types of research are you likely to undertake?
 What are the strengths and weaknesses of the research
method you identified?
 You are an anti-violence counselor for teen youths.
Prepare a guide for a focus group discussion that will
include 10- to 15-year-old, underprivileged boys from
inner cities.
 The objective of the study is to develop a strategy to
keep young boys from joining street gangs and
engaging in violence.
Week 5 Discussion Questions
 Thread 2: Choose one question – from The
Homeless Just Need a Fighting Chance:
 What are the likely “unintended” consequences of
Meyer’s and Evans’s plan regarding Ridgefield
Hospital and the shelters?
 Design a more effective strategy for securing medical
and shelter care for homeless people with health
problems.