Transcript General Electric Company (GE) - Indiana University Bloomington

INDIANA UNIVERSITY
g GE APPLIANCES
Marketing P.O.O.P. Session
(X420)
September 26, 2000
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GE Appliance Profile
One of the largest manufacturers of major appliances in the
world with sales over $6 billion.
• Brands include Monogram, Profile Performance, Profile, GE and
Hotpoint.
• Refrigerators, freezers, electric/gas ranges, microwaves,
laundry, dishwashers, disposals, compactors, room air
conditioners and water purification systems.
• Headquartered in Louisville, KY
g GEA’s Philosophy on a Career Path
to Marketing
• SALES, SALES, SALES! Must be in
SALES prior to Marketing.
• Gain valuable customer touch time.
• Speak from the voice of the customer.
• Learn the business from the ground up.
• Expand your depth of knowledge.
g GE Appliance Career
Opportunities
• Entry Level: Commercial Leadership Program
Direct Sales
6 months
Louisville, KY
Marketing Rotation
6 months
Louisville, KY
One Year Sales Training Program
-Off ProgramArea Sales Manager
in the field
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Key Responsibilities in Direct Sales
First rotation
• Promote and sell major appliances to either retail or
contract accounts through telephone contacts.
• Achieve sales and margin budgets.
• Grow share.
• Guide customer in the sell through of product.
• Conduct market analysis of assigned territory.
g GE Appliance Career
Opportunities
• Entry Level: Commercial Leadership Program
Direct Sales
6 months
Louisville, KY
Marketing Rotation
6 months
Louisville, KY
One Year Sales Training Program
-Off ProgramArea Sales Manager
In the Field
Examples of Marketing Rotations
Second rotation
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E-Commerce
Retail Merchandising
Buying Groups
Product Press Relations
Monogram Brand
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Refrigeration Marketing
Range Marketing
Product Launches
Contract Merchandising
Advanced Logistics
Valuable exposure to marketing
in the Headquarters environment
Comprehensive New Hire Training
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Business Orientation
Product Training
Account Planning
Pricing Strategies
Independent Dealer
Order Service
Time Management
Computer Applications
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Merchandising
Consumer Service
Professional Selling Skills
National Accounts
Negotiation Skills
Field Six Sigma
Logistics
Brand Strategies
Benefits of an Entry Level
Training Program:
• Opportunities for exposure to senior level management.
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Formal Mentor Program with upper level management.
Exposure to leading edge processes.
Constructive performance feedback.
Building the foundation for the future leaders of the
business.
• Many opportunities for “bubble assignments” (ie. SWATS,
Wal-Mart roll outs, etc.) for greater experiences.
THE GOAL AFTER THE CLP PROGRAM
IS AN ASSIGNMENT IN FIELD SALES
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Promotions are based on company wide competitive
system.
• Future opportunities may include merchandising,
national accounts, training, brand, team leader, ecommerce, etc.
• GEA’s great variety of job assignments will give you
maximum flexibility in choosing a rewarding career
path.
• Incredible opportunity!
Candidate Qualifications
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3.0 GPA
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BS/BA Degree
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Graduation Dates: DECEMBER 2000 AND MAY 2001
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Excellent Communication and Organizational Skills
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Demonstrated Leadership Abilities and Interpersonal Skills
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MUST BE GEOGRAPHICALLY MOBILE FOR FUTURE OPPORTUNITIES
What Are The Common
Leadership Traits?
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Integrity
Quality
Ownership
Passion/Energy
Team Player
Self-Confidence
Communicator
GEA SEARCHES FOR THESE CHARACTERISTICS IN EACH CANDIDATE
Successful IU Grads within the
CLP Program
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Meredith Stuart ‘99 IU Grad: Area
Sales Manager, NJ
Laura Osbourne ‘97 IU Grad:
E-Commerce
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Amanda Ehrle ‘99 IU Grad:
Marketing Rotation, Refrigeration
Andrea Sorenson ‘97 IU Grad:
Area Training Manager
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Amy Rust ‘99 IU Grad: Area
Merchandising Specialist: CA
Troy Mann ‘98 IU Grad: Area
Sales Manager, Columbus
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Nancianne Hodanic ‘99 IU Grad:
Direct Sales Rotation
Trent Hoffman ‘98 IU Grad:
Marketing Rotation:Contract
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John Reding ‘00 IU Grad: Direct
Sales Rotation
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Sonaly Patel ‘00 IU Grad: Direct
Sales Rotation
KEYS TO SUCCESS
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Performance on the job
Image
Exposure
Relationships
Building a career is like building a house….start with the
foundation
• Do what you like, do it well and work hard
• Balance
• Enjoy the journey
GE APPLIANCES KEY DATES
Indiana University
• September 19
GE NIGHT
• September 26
BPO POOP SESSION
• October 10
NIGHT BEFORE-BU 201, 7pm
• October 11
INTERVIEWS
IU Graduates
GOOD LUCK!