Transcript Experience also teaches us that the ability to listen

THE BUILDING BLOCKS TO YOUR SUCCESS
At Coldwell Banker Builder,
Land and Commercial
Services, we bring powerful
attributes to every project
and client, applying
unmatched knowledge and
expertise. Experience also
teaches us that the ability to
listen and truly connect with
our clients is of utmost
importance. Perhaps, this is
why we are considered the
Industry leader in new
homes, land, development
and commercial services with
success in all economic cycles
and market places.
Experience also teaches us that the ability to listen
and truly connect with our clients is of utmost importance.
Coldwell Banker Builder, Land and Commercial Services is a highly specialized division that
blends North Texas finest residential real estate brokerage and new home sales and marketing
capabilities to serve as the ultimate expert strategic advisor to commercial and residential
developers and builders. We offer decades of experience navigating through every economy and
every stage of product development, marketing and sales. From concept and design to closing,
our experienced team of professionals is known for innovative solutions and optimal results.
Our single family builder division represents some of the finest custom builders, top nationally
recognized volume builders and leading developers. Builder, Land and Commercial Services uses
quality techniques and applications to promote and market their builders and developers to a
level above the rest. The land and commercial sectors of the division was formed to provide
unparalleled expertise in the sales and marketing of this real estate segment. Drawing upon the
national and international resources of NRT and Coldwell Banker expands the opportunities of
land development and commercial projects.
Coldwell Banker NRT Builder, Land and Commercial Services brings the strength of a billiondollar real estate company to every endeavor. The NRT and Coldwell Banker network
incorporates the reach of Coldwell Banker real estate brokerage offices, the luxury marketing
programs of Coldwell Banker Previews International®, plus the services of Corporate
Relocation. A subsidiary of REALOGY Corporation, NRT LLC is the nation's largest
residential real estate brokerage company. Each of our developer, builder and commercial
clients enjoy the advantages and benefits of the unequaled regional, national and international
resources of Coldwell Banker, NRT and REALOGY.
The depth and scope of our services are combined to drive our successes. Our
comprehensive, highly evolved menu of services addresses the needs of commercial and
residential developers and builders at every phase and with every level of product. Honed
and refined for decades, our service categories reflect the demands of changing times and
the needs of the marketplace. Primary among them are:
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Market Intelligence
Product Development
Marketing Management
Sales Management
Coldwell Banker NRT Builder, Land and Commercial
Services is a premier resource for market intelligence
and research, providing exceptional insights and advantages. We blend our in-house
professional expertise with comprehensive statistics, demographics, buyer preference data
and analytical tools – and put it all towards enhanced positioning for our clients’ products.
Armed with experience and proven conclusions, we can respond immediately, revise sales
strategies accordingly, and optimize marketing programs successfully. Our market
intelligence activities include:
۰ Comparative Analysis
۰ Consumer Trends
۰ Demographics
۰ Advanced Insights
۰ Metro Market Studies with RSI
۰ Focus Groups
۰ Project/Product Feasibility
۰ Market Repositioning
۰ Broker Price Opinions
In real estate, product development is a compound discipline, incorporating idea
generation, design, creativity and engineering with research and marketing analysis.
At Coldwell Banker Builder, Land and Commercial Services, the product
development stage is critical to the success of any given project. From initial
concept and site selection to finish recommendations, we follow proven strategies
designed to suit each individual property. Whether developing a new site or
repositioning an existing property, our Product Development methods include:
• Concept Development
• Feasibility Studies & Forecasting
• Architectural Input and Floor Plan Review
• Assessing Competition
• Incorporating Trends
• Focusing on Product Attributes
• Initial Pricing and Inventory Recommendations
We redefine real estate marketing performance every
day. Every client receives an experienced real estate
professional charged with creating marketing plans
based on the finest analytical, technical and creative
resources available. After preparing, strategizing and
implementing your program, your agent manages all
marketing related activities, keeping all efforts on time
and on point. Your program is reviewed in team
meetings, in order to obtain feedback, gauge
effectiveness, and if necessary, make adjustments.
Our Marketing Programs encompass the following
elements:
• Target Market Demographic Analysis
• Product Positioning
• Advertising & Public Relations Campaigns
•Event Planning
• Marketing Message Development and
Positioning
• Previews® Luxury Marketing
• Traditional Advertising: Website Syndication
• Social Media, Email and E-commerce
Every project has a highly experienced
representative that oversees inventory marketing
utilizing broker out reach and sales analysis. Our
sales associates are specialists in generating sales
through effective contact management and lead
follow up and benefit from access to the
expanded market expertise and tools available
through our Coldwell Banker and NRT corporate
families. Related Sales Management
activities include:
• Sales Strategy
• Price Recommendations
• Contact Management
• Initial Contract Generation
Our team at Coldwell Banker Builder, Land and Commercial Services
offers unique and comprehensive marketing to promote and sell your
development. This brief overview is just a sample of how we
represent your property.
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eMarketing Syndicates350+Websites Worldwide, 12 M Hits Daily
International Marketing Programs (FIABCI, CIPS, CBDFW Intl)
HomeFacts DFW Information Hotline & eBlast Campaign
Home Builder Special Events Promotions
Market to Home Builders Association Members
Partner to Offer Special Incentive Programs
Affiliate Marketing – 19 CB Metroplex Offices
LeadRouter™ Rapid Response Online System
CBDFW.com 30 Million Hits Per Month
Developer Website linked CB/BLCS Website
Cartus Relocation Nationally & Internationally
Designer Graphics, Feature Sheets, Virtual Tours
Realtor® Tours & Builder Showcase Luncheons
Parade of Homes Event
Regional Open House
Marketing to Area Employers
Area Office Information Center
Newsletters Spotlighting “Featured Developer”
MLS System – 23,000 + North Texas Agents
Home Base
Our team at Coldwell Banker Builder, Land and Commercial Services
offers unique and comprehensive marketing to promote and sell your
homes. This brief overview is just a sample of how we represent your
property.
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eMarketing Syndicates 350+ Websites Worldwide
Previews International Marketing Program
HomeFacts DFW Information Hotline & eBlast Campaign
Home Buyer Special Events Promotions
Home Buyer Educational Seminars
Partner to Offer Special Incentive Programs
Affiliate Marketing - 19 CB Metroplex Offices
LeadRouter™ Rapid Response Online System
CBDFW.com 30 Million Hits Per Month
Builder Website linked CB/BLCS Website
Cartus Relocation Nationally & Internationally
Designer Graphics, Feature Sheets, Virtual Tours
Realtor® Tours & Builder Showcase Luncheons
Parade of Homes Event
Regional Open House
Marketing to Area Employers
Area Office Information Center for Builder Brochures
Newsletters Spotlighting “Featured Builder”
MLS System – 23,000 + North Texas Agents
Concierge and Insurance Program
National & International Marketing (FIABCI, CBDFW Intl)
Our team at Coldwell Banker Builder, Land and Commercial Services
offers unique and comprehensive marketing to promote and sell and
develop land.
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eMarketing Syndicates 350+ Websites Worldwide
National & International Marketing (FIABCI, CIPS, CB.com)
HomeFacts DFW Information Hotline & eBlast Campaign
Special Events Promotions with Property Tour
Demographic Analysis
Feasibility Observation Analysis
Affiliate Marketing - 19 CB Metroplex Offices
LeadRouter™ Rapid Response Online System
CBDFW.com 30 Million Hits Per Month
Comprehensive Development Plan
Direct Marketing to Select Investors & Developers
Distribute Land Brochures to Development Prospects
Land Tour placed on CB/BLCS Website
Provide Metro Market Study
Brokers Price Opinion
Area Office Information Center
MLS System – 23,000 + North Texas Agents
Personalized Signage
Our team at Coldwell Banker Builder, Land and Commercial Services
offers comprehensive marketing and professional advice and market
knowledge for commercial real estate needs.
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eMarketing Syndicates 350+ Websites Worldwide
National & International Marketing (FIABCI, CIPS, CBDFW)
Direct Marketing to Select Investors & Developers
Tenant, Landlord & Acquisition Representation
Demographic Analysis
Feasibility Observation Analysis
Affiliate Marketing - 19 CB Metroplex Offices
LeadRouter™ Rapid Response Online System
CBDFW.com 30 Million Hits Per Month
Comprehensive Development Plan
Direct Marketing to Select Investors & Developers
Distribute Land Brochures to Development Prospects
Land Tour placed on CB/BLCS Website
Provide Metro Market Study
Brokers Price Opinion
Area Office Information Center
MLS System – 23,000 + North Texas Agents
Personalized Signage