Transcript News America Marketing

Marketing
Communication
The Marketing Challenge

Communicate a unique message

Target key brand consumers

Differentiate brand from the competition
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Meet exceedingly challenging goals
Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
98.9 million consumers make up the shopping universe
“I really
need to save
but it’s
such a
hassle”
“I’m a pro
when it
comes to
shopping”
Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
“I wish I could
be a better
shopper”
“Shopping is
a chore I
could
live without”
Traditional Mass Media

Fragmented

Cluttered
Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data
News America
Marketing
Nation’s Leading Consumer Promotions Company
comprehensive and integrated portfolio of
products and services
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Single-source marketing services company
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home-delivered

in-store

on-line
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Built upon a foundation of strong retail and
media relationships

Superior knowledge of
consumer
shopping
behavior
The SmartSource Product Portfolio
Client Partners

American Express

Kellogg’s

AT&T

Kimberly-Clark

Campbell’s Soup

Kraft Foods

Church & Dwight
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Nestlé

Citibank

Novartis

Colgate-Palmolive

Pillsbury

General Mills
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Procter & Gamble

GlaxoSmithKline
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S.C. Johnson
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Golden Restaurant
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Unilever
Office Locations
New York
Boston
Los Angeles
Dallas
Cincinnati
Chicago
Wilton
East
Brunswick
Atlanta
Minneapolis
Employment
Information
Company Culture
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Accomplished sales staff
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Employee awards and recognition
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Supportive yet challenging team
environment
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Open door policy to senior management
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Holiday events and seasonal outings
Success Qualities
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3.0 minimum cumulative GPA

Excellent written & verbal skills
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Strong work ethic
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Leadership

Initiative and follow-through

Problem-solving skills

Ability to set priorities
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Attention to detail
Training & Career Development
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Comprehensive training, company and
industry orientation, technology skills and
management development
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Shadow current ACs and AAs

Mentor Program pairing new hires and
executives

Lunches with CEO, President and executive
management
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Yearly performance management review
Career Information
Sales Development Career Path
account
coordinator
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Communicate between clients & internal
departments
Participate in sales calls
Process orders and contracts
Coordinate client presentations
Work on an account team
with an AD
Analyze customer data
Recommend advertising markets for accounts and
brands
opportunity
Sales Development Career Path
account
associate

Maintain senior Account
Coordinator responsibilities
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Manage selected regional
accounts
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Prospect new business clients
responsibility
Sales Development Career Path

Manage national and regional accounts
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Act as a marketing consultant for clients

Direct all aspects client’s business

Manage an Account Coordinator’s work
and development
positive attitude
account
director
A Day in the Life of an AC
Lori Nicholson, University of Michigan, 1998
Political Theory and Latin American History
8:00 am
Come in early to set up Deadline
10:00 am
Work with Media to customize a
regional market list to meet client’s
distribution requirements
11:15 am
Meet with Layouts to review specs
client’s SmartSource Magazine
Report
for
1:00 pm
Learn of Company’s weekly performance at
Regional Sales Meeting
2:30 pm
Contact Marketing Services to
create a
presentation demonstrating benefits of launching a new product
with SmartSource programs
4:00 pm
Discuss a business contract with
Legal
that specifies a packaged
goods manufacturer’s agreement to
place its FSI and In-Store
advertising exclusively
through
News America Marketing
Recruitment &
Interviewing Process
Interview Process

If you have at least a 3.0 cumulative GPA, submit a résumé to News America
Marketing
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If you possess our Success Qualities, a News America Marketing
representative then interviews you on campus
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Qualified candidates then meet with 7 members of our Executive
Committee in NYC
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Candidates can also interact with their prospective peers and managers
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Offers based on the unanimous recommendation of the participating
Committee members
Interview Process

News America Marketing will return to Indiana
University to conduct an Information Session and On
Campus Interviews in January-February 2005
For more information or to inquiries
please contact:
[email protected]