Transcript Students will take notes using this PPT

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The Marketing Mix
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The ___________ Mix
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The Marketing Mix
• The ____________________________
________________________________
________________________________
________________________________
• 7Ps – Price, ________, Promotion,
_________, People, _________,
Physical Environment
• Traditional 4Ps _________ to
encompass growth of ______________
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Price
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Price
• Pricing Strategy
• Importance of:
– knowing the
_________
– _________
– keeping an eye
on ________
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Product
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Product
• Methods used to
____________________
the product and increase
sales or ________ sales
more effectively to gain
a competitive _________
e.g.
– Extension strategies
– Specialised ________
– New _______
– Improvements – ____
or otherwise!
– Changed __________
– _____________, etc.
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Promotion
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Promotion
• Strategies
to make the
________ aware
of the existence
of a __________
or ____________
• NOT just
______________
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Place
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Place
• The means by which __________
____________ get from _______
to _______ and where they can be
_________ by the consumer
– The more places to ____ the product
and the easier it is made to buy it,
the ______ for the business (and the
_________?)
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People
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People
• People ____________ the business
– The image they present can be __________
– First contact often human – what is the
__________ they provide to the customer?
– Extent of training and knowledge
of the product/service _______________
– Mission statement – how __________?
– Do staff represent the desired culture
of the ____________?
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Process
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Process
• How do people _________________?
• What _________ do they have to go
through to acquire the ___________?
• Where do they find the ___________
of the ___________?
–
–
–
–
–
–
Contact
_____________
Registration
_____________
Form filling
Degree of ______________
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Physical Environment
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Physical Environment
• The __________, _______, or physical
presentation of the ________________
–
–
–
–
–
–
–
Smart/_______?
Trendy/retro/_________/old fashioned?
Light/dark/bright/___________?
Romantic/chic/___________?
Clean/dirty/unkempt/_________?
_________?
_________?
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The Marketing Mix
•
•
•
•
•
•
•
•
•
Blend ___________ depends upon:
Marketing ____________
Type of ____________
Target __________
Market structure
Rivals’ ____________
Global __________ – culture/religion, etc.
Marketing position
Product portfolio
– Product lifecycle
– Boston __________
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