Transcript REVERSE MARKETING AND LOGISTICS

REVERSE MARKETING AND
LOGISTICS
Organizational Buying Markets
MAIN PRINCIPLE
BUYER/SELLER RELATIONSHIP IS
REVERSED.
 BUYERS SEEK OUT THE OPTIMUM
SELLERS.

LIVING IN A WORLD
DOMINATED BY
MARKETERS
BUYING PLANS NEED TO GIVE
PRIORITY TO NEEDS OF THE
BUYING ORGANIZATION.
 NEED FOR A COUNTERVAILING
FORCE..SUCH AS REVERSE
MARKETING.

THE CONCEPT IS BUILT AROUND
LONG TERM RELATIONSHIPS.
 JAPANESE DEVELOPED MANY OF
THESE CONCEPTS AROUND THEIR
KEIRETSU’S.
 SUPPLIERS LOCATE CLOSE TO
CUSTOMERS OR A DEPOT NEARBY.

THE VALUE OF A GOOD
SUPPLIER
EVERY SUPPLIER SWITCHING HAS A
COST.
 A BETTER SUPPLIER GOES WELL
BEYOND THE MINIMUM.
 WHEN YOU FIND A GOOD ONE KEEP
IT AND GROW TOGETHER IN
EFFECTIVENESS.

REASONS FOR REVERSE
MARKETING
1. HIGHER PROFITS
 2. MARKET DEFICIENCIES
 3.FUTURE CONSIDERATIONS
 4. SOCIAL ,POLITICAL &
GEOGRAPHICAL CONSIDERATIONS.
 5. TECHNOLOGICAL CONCERNS.27
 6. CONGRUENT WITH JIT & QUALITY
CONTROLS
