Transcript How to Start a Business 101

Agenda
Getting it down on paper
 Finding your Identity
 Are your papers in order?
 Hired Hands
 Financing
 Lifelines

Getting it down on Paper
The Business Plan
Introduction
 Products and Services
 Manufacturing and Operating Plan
 Market Analysis
 Sales Plan
 Management Plan
 Financial Analysis

Finding Your Identity
Legal Forms of Business Registration
Sole Proprietorship
 General Partnership
 Limited Partnership
 Sub-Chapter S Corporations
 Professional Corporations
 Non-Profit Corporations
 Limited Liability Company (LLC)
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Are Your Papers in Order?
Business Registrations and Regulatory Issues
Business Registration $25-$35
 New Mexico Tax and Revenue Dept.
(CRS-1 Filers Kit)
 If Incorporating or Creating a Non-Profit
Organization
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 New Mexico Public Regulation Commission-
Corporations Department
Hired Hands
Everybody Needs Somebody Sometime
Must determine what kind of employees
the owner needs
 Employee or Independent contractor
 The New Mexico Dept. of Workforce
Solutions
 The U.S. Dept. of Labor
 Employment Checklist in “Starting Out
Guide”

Financing
Knowing Thy Benefactor
If financing is needed a loan package
must be completed…
 What is the total amount of Start Up
Costs?
 Cash flow projection sheets
 Personal Financial Statements
 Grants???
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 Department of Vocational Rehabilitation
 Commission for the Blind
Capital Sources
Accion
 The New Mexico Community
Development Loan Fund
 Small Business Administration
 Enchanted Land Certified Development
Corporation
 The Loan Fund
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What is a GREEN Business?
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Green businesses operate in ways that solve,
rather than cause, both environmental and social
problems.
These businesses adopt principles, policies, and
practices that improve the quality of life for their
customers, their employees, communities, and the
environment.
Socially Responsible
Green America Coop
Green Marketing

There are two types of marketing:
 Green Business – Green Marketing
 Regular Business – Marketing Green
Examples:
http://www.thegreenoffice.com
http://aquafina.com
Everything You Do is MARKETING
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Your Name, Product or Service
Your Package Design (bus card/rack
card/web/You )
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Your Location
Media Publicity
Phone Message
Promotional Pieces (bus card/rack card/gift
certificate, web, DVD, )
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Customer Service
Employees—Walking Billboards
The Key
to Marketing Success
 Find
the right Message!
 Use
the right Media!
 Deliver
to the right Market!
10 ways to Market Green
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Internet Marketing
Choose green suppliers
Recycle
Target market
Find sustainable ways
Operate a green business
Change consumers mind-set/habits green
Credibility-vision
Promote green lifestyle
Echo-packaging
Marketing & Advertising
Your Green Business
Contribute to preserving or enhancing
environmental quality—Think GREEN
 Renewable energy
 Smart/green electricity grids
 Energy efficiency and green building
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 Bio-fuels
Continued
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Clean technology manufacturing
Recycling
Low-carbon transportation
Air and water quality
Sustainable agriculture
Target Marketing
Who /Wants/Needs
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Niche Marketing
Think Narrow
Know your customer
What media do they use?
Green Brand Identity
What people think you are
is who you are…
Perception is Reality
Image
Visual
Emotional
Personality
Logos
Colors
Graphic Design
Enhances Value
Satisfaction
Association
Unique
Cultural
Myth
2009 Hot Businesses and
Trends
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Websites to view:
 Trendwatching.com
 Iconculture.com
 Trendcentral.com
Blogs – technorati.com
 E-content magazine – people want
to be contacted by e-mail
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2009 Hot Businesses and
Trends
Green Businesses
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Recycling – Green consultants
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Green headhunters – finding people who are environmentally conscience to
hire out.
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Green janitorial supplies
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Green construction and design companies
Food – Artesian foods
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Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The
high end chocolate business is booming.
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Vegetables – meatless meals, salad bars very popular
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Functional food – “Vita Water”, wheat less foods.
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Gourmet meals on wheels. Use a Streamline travel trailer to prepare and
deliver.
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User friendly chicken – wrapped chicken
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Booze – beer, craft beer, microbrews, organic beer. Wine – green wine
competition, lower price wine, wine in boxes. Tequila is very popular now.
2009 Hot Businesses and
Trends
Local food trends
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Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt).
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Cup cake sales
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Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making
machines. Icechewing.com.
People over 50
There are 4 million people age 85 and over.
Household items with large print (large print measuring cups, etc)
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Home medical services
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Senior services – transitional services
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Emptying homes – holding yard sales, estate sales
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Alzheimer’s patients – making products for them
Kids and teens
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College planning services – working as an independent doing research to match kids with
schools including students with special needs.
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Tutoring services for autistic children, high school athletes
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Personal trainers for high school students for college, assisting in working toward and finding
scholarships.
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High school travel planning for school events
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THANK YOU
Contact Information
WNMU Small Business Dev. Center
(575) 538-6320
Victor Carbajal, Business Advisor
[email protected]
Mary T. Vigil-Tarazoff, Director
[email protected]