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Resources Development & Public Affairs Division
Projects & Marketing Department
Adi Tene Nathan
Marketing Coordinator
March 2012
Resources Development & Public Affairs Division
Projects & Marketing Department
The Power of Collaboration
Collaboration can achieve consistently better solutions than the smartest
expert
“… a large group of diverse individuals will come up with better and more
robust forecasts and make more intelligent decisions than even the most
skilled "decision maker."
James Surowiecki, The Wisdom of Crowds
Resources Development & Public Affairs Division
Projects & Marketing Department
A Recent Story
• Enriching international marketing ideas
and materials reach you through
conferences, Hot Issues and the Partnership
Site.
• Australia requests English translation of
“Mommy, Why?” (KKL Italy) from Projects &
Marketing
• Projects & Marketing contacts KKL Italy
• KKL Italy sends an English translation +
graphics to Projects & Marketing
• Projects & Marketing sends materials to
JNF Australia
Resources Development & Public Affairs Division
Projects & Marketing Department
Collaboration → Rapid Results → Time
Saved
Resources Development & Public Affairs Division
Projects & Marketing Department
Place: Europe
Time: 22:00
Situation: Mr. Money Load’s secretary sets up a
meeting – long awaited
What now? Remember Jerusalem! Think of parks.
Great Idea: Jerusalem metroparks!!
Who can help at this time of night?!
Don’t despair – the Partnership Site is open 24/7 –
let’s get started
Resources Development & Public Affairs Division
Projects & Marketing Department
What Can Be Found on the Website?
During the past year (2011) we have improved and added to the
website:
The home page has a range of marketing materials that are regularly updated: general info,
photos, designs, fundraising suggestions and updates. This last year the following sections
were created or updated:
a.
7 new sections: Forestry & Environment/Biodiversity, Central Region, Trees around the
Year, Security in the South, COP 17, WLC 2011, WMC 2012; 3 updated sections:
Home
Page
Jerusalem Metropolitan Park – Update, Carmel Fire – Update, Wheels in Motion – Cycling
in Israel – Update.
b.
6 updates for Jewish Festivals
c.
12 new projects available for donation
d.
3 Season Specials
e.
10 International Marketing Stories
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Projects & Marketing Department
Three new search categories were added to Joint Marketing Resources:
1.
Finalized productions
This is where you will find all the elements that make up KKL Israel's finalized productions: text,
photos and designs. You can use these materials to create copies of our productions (mostly
printed materials) or alternatively, as building blocks for your own creative use.
Joint
Marketing
Resources
2.
Specific sections
A collection of materials divided according to the main KKL-JNF activity fields, as well as
sections on Israeli and Jewish subjects as they relate to KKL-JNF, such as IDF Memorial Day,
Jerusalem Day, etc. The sections contain a rich variety of material: general information,
projects for donation, high quality photos, maps, and more.
1.
Hot issues
A monthly bulletin containing priority KKL-JNF projects and activities that require marketing
support. The material can be adapted to suit the promotional needs of each, respective country.
Resources Development & Public Affairs Division
Projects & Marketing Department
Project
Pool
Uploaded
Materials
(2011)
New projects with marketing pages – 89
Donated projects – 189
-
Films – 21
-
Photos – 280
-
Written Materials – 77
-
Presentations – 4
-
For Print – 116
-
Gifts – 13
-
International Marketing Stories – 10
-
Full Production – 23
-
Specific Sections – 12
-
“Hot Issues” – 10
Resources Development & Public Affairs Division
Projects & Marketing Department
Possible Actions
Resources Development & Public Affairs Division
Projects & Marketing Department
Homepage - Search Results
Resources Development & Public Affairs Division
Projects & Marketing Department
Project Pool - Search Results
Resources Development & Public Affairs Division
Projects & Marketing Department
All Categories - Search Results
Resources Development & Public Affairs Division
Projects & Marketing Department
Search– Finalized Productions
Resources Development & Public Affairs Division
Projects & Marketing Department
Finalized Productions - Search Results
Resources Development & Public Affairs Division
Projects & Marketing Department
Search – Specific Sections
Resources Development & Public Affairs Division
Projects & Marketing Department
Specific Sections - Search Results
Resources Development & Public Affairs Division
Projects & Marketing Department
The Partnership Site is our “wisdom of crowds”:
Materials uploaded from different countries, by
different people with independent ideas, providing
the best possible solutions for all our needs.
"Great minds think alike - Green minds think
together“
YGAL SHAPIR, Australia, and his daughter
share this refreshing slogan with us.
Resources Development & Public Affairs Division
Projects & Marketing Department
The KKL-JNF players do it again –
great teamwork scores goals!
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Projects & Marketing Department
5 minutes after kick off…
Argentina, with its usual inspiration, passes the ball to Canada, who
controls the ball and advances towards a definite goal. France
charges from the wing, keen to make their mark on the field and
influence the run of play with some brilliant use of the head –
GOOOOOOOL, a beautiful goal of brilliant teamwork. The spectators
are ecstatic with the result; the stadium is full with blue-green-brown
flags and scarves and their applause is heard for miles around.
Resources Development & Public Affairs Division
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Half Time
The KKL-JNF team is a goal up and is replenishing energy and discussing
tactics for the next part. The competition is very tough, and they need to be
sure of a winning strategy.
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Second Half…
The teams are returning to the field. America is now bolstering the
defense with experience and presence, with Australia improving the
speed and strength of the attack. The ball goes out to Mexico and is
passed up field with Sweden and on to Italy but the ball is lost, and
the UK, who are more than just pretty faces, regain possession and
send a long pass to Brazil who change the rhythm and excite the
crowd. The spectators are freaking out and are kissing and hugging
each other.
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60 Minutes
Switzerland start a move with perfect timing and Germany carries on
with great efficiency and loops a beautiful pass to Holland who gets
fouled. The opponents are trying all sorts of sneaky tactics, but South
Africa is not scared off and stamps their authority on the game with a
huge pass to Uruguay who sets up Israel with a perfect pass to score.
GGGOOOOOOOL!
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Projects & Marketing Department
1 Minute to go…
YYYYYEEEEEEESSSSSSSSS. Greece just gave the ball to Costa Rica who headed it
to Denmark and on to Spain who puts the ball safely into goal.
Resources Development & Public Affairs Division
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WHAT A BEAUTY !!!!!!!! The entire KKL-JNF team, including the players
who didn't play this game but will surely play in the next, is celebrating a
famous victory and nothing will stop them enjoying it with the rest of the
fans and spectators. Even the opposition will join in after a beautiful game.
The audience is leaving the stadium filled with energy, strong support
spirit and a strong feeling that their money was spent well.
WELL DONE
KKL-JNF!!
“Great minds think alike, clever
minds think together.”
Lior Zoref