Transcript The “Nuts & Bolts” of Ministry Management Session 4 – Feb 21

The “Nuts & Bolts” of
Ministry Management
Session 4 – Feb 21
Communications &
Marketing your
Ministry
Reminders…
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March 7th
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Human Resource Management
March 21st
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Leading Groups & Teams
Systems & Accountability
Read: Spiritual Leadership (Ch 9 & 11); The
Advantage (pp 141-193)
Graduation!
Vision/Problem
Marketing & Communications
Planning
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Topic: Communication
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Chris Banman & Bruce Duggan
In Preparation:
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Organizing
Refer next slide
Leading
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Bonus Session (11:00 – 12:45):
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5 Dysfunctions of a Team (DVD &
discussion)
Systems &
Accountability
Marketing & Communications
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Why communicate?
Connecting to your leaders, teams, and
volunteers
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Connecting to your community
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Marketing without money
Marketing & Communications
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Ministry vs. Business
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Corporate wannabes OR rebels against corporate
mindset
Some elements of business marketing &
communications fit; some don’t
So let’s figure out what does and doesn’t
Marketing & Communications
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Business communications purpose:
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In business, every communication is an attempt to
persuade:
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To believe something
To do something
In what ways is this true—and/or not true—in ministry?
In what ways is this true—and/or not true—for a church?
Marketing & Communications
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Business terms:
Communications
Marketing
Advertising
Media Relations
Sales
Marketing & Communications
What terms should we use in ministry?
Communications
Marketing
Advertising
Media Relations
Sales
Why Communicate?
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Communication. N. 1. the imparting or
exchange of, ideas, or feelings 2. something
communicated such as a message 3. the
study of the ways in which human beings
communicate 4. a connection route or link
Why Communicate?
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Survival
Social
Great Commission?
Others?
Lost in Translation
St. Jerome, the patron saint of translators, studied Hebrew
so he could translate the Old Testament into Latin from the
original, instead of from the third century Greek version that
everyone else had used. The resulting Latin version, which
became the basis for hundreds of subsequent translations,
contained a famous mistake. When Moses comes down from
Mount Sinai his head has "radiance" or, in Hebrew, "karan."
But Hebrew is written without the vowels, and St. Jerome
had read "karan" as "keren," or "horned." From this error
came centuries of paintings and sculptures of Moses with
horns and the odd offensive stereotype of the horned Jew.
History of Communication
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Smoke Signals
Carvings
Runners
Pigeons
Gutenberg Press (1439-1457)
Pamphlet (16th century)
Telescope (17-18th century)
Pony Express
Mail coach
Telegraph (Victorian Internet)
Telephone
Today (FB, IM, Chat, Skype, Blog, mobile, Ipad)
Online Communication Tips
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Emoticons?
Angry?
Re-read (before sending)
Share daily work schedules
Establish time limit for replies (24-48hrs)
Appropriate?
Sharing files
Connecting…to whom?
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Leaders
Teams
Volunteers
Congregation members
Community
Connecting…how?
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in person
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meetings
sermons
announcements
Communicating how?
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physically
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signage
bulletins
reports
flyers/posters
print ads
Connecting with the Community
Communicating Effectively?
What Is Marketing?
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Simple definition:
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Marketing is managing profitable customer
relationships
Goals:
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Attract new customers
Keep and grow current customer base
What Is Marketing?
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Slightly less simple definition
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The process of creating value for customers and
building strong relationships to capture value from
customers in return
NEW view of
marketing:
Satisfying
customer needs
Needs, Wants, and Demands
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Wants + Buying Power = Demand
Market Offerings
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Needs and wants are fulfilled through
market offerings
Selecting Customers to Serve
Choosing a Value Proposition
The Integrated Marketing Plan
The Marketing Mix
Marketing
“the aim of
marketing is to
make selling
unnecessary”
Peter Drucker
Break Time
Communication Audit
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What does this material do?
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Persuade?
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To believe…?
To do…?
No Cost Marketing
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Your Money or Your Time
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If you can’t spend money, you have to
spend time.
3 basic options
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Publicity
Word of Mouth
Social Media
If it bleeds, it leads?
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Basically means that the
media loves violence.
Media will have much
higher ratings if they report
about a murder rather than
something nice, like
somebody saving a
cat from a tree.
Public Relations
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Public relations departments perform the
following functions:
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Press relations or press agency
Product publicity
Public affairs (community relations)
Lobbying
Investor relations
Development
Wednesday, 02 June 2010 10:54
Third World Technology Saves St Boniface Basement
Press Release - Winnipeg man uses village irrigation pump to drain flooded
basement
[Winnipeg]- When the water started rising in his basement during this past weekend's heavy rains, St
Boniface resident Stuart Taylor turned to a unique solution - a foot-powered irrigation pump that his
organization has developed for third-world farmers. Mr. Taylor is the executive director of Winnipeg-based
International Development Enterprises - a non-profit organization that designs and markets low-cost
irrigation equipment for village farmers in Africa, Asia and Central America.
His daughter was the first
to alert him to the rising waters in their finished basement. "She called me down to the guest room," he
says "and just pointed at the floor." A pool of water was creeping out from under the bed. "Within an hour
or so, the place was a swimming pool."
While Mr. Taylor bailed water into a Rubbermaid container, his
wife called local supply stores to try and get a rental pump. "No-one she spoke to had anything for rent or even for sale. Obviously we weren't the only ones looking for a pump on Saturday night. My wife turned
to me and said, 'Why don't you get out to the office and grab a treadle pump.' It was a brilliant idea."
The foot-powered pump is a simple device that resembles a Stairmaster. Treadles drive two pistons that
can pump water from up to six meters' depth. IDE works with manufacturers and retailers in developing
countries to establish local production and supply of a range of innovative and affordable irrigation
technologies, including the pump. Farmers who use the pump to irrigate their crops can double their
incomes within the first year.
"It's ironic," says Taylor. "We developed this pump so that farmers facing
water scarcity can collect and apply water to their fields. In my case, there was anything but a scarcity of
water and I'm using this same pump to get rid of the stuff!"
Having read about some homeowners left
without power and unable to use their electric pumps this weekend, Mr. Taylor thinks he may have hit
upon an opportunity. "I see the business model as part exercise gym and part emergency response unit,"
he says, smiling. "We can offer people a good aerobic workout in exchange for pumping out flooded
basements. It's a win-win."
Watch an interview with Stuart Taylor on CBC Winnipeg's evening news
Public Relations
Major Public Relations Tools
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News
Speeches
Special events
Written materials
Audiovisual materials
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Corporate identity
materials
Public service activities
Buzz marketing
Company website
Social Media
Managing Crisis
The (unlucky number) Annual Weekend for Guys Who Like Movies
Star Lake Lodge - Whiteshell Keswick Fellowship
June 7 – 9, 2013
Weekend Theme: Keeping the things that matter
balanced in our lives (and avoiding chainsaws).
Hosted by Chris Banman. Sessions led by John Botkin.
I'm busy...Demanding teaching load (including new course
design & delivery), heavy and growing service load, research
projects begging for attention, home and family demands. All in
all I'm juggling the balls and it's good, but as my days seem to
be getting shorter and shorter, I've got this nagging question
(sometimes bemused, sometimes panicky): am I spending my
life on important-enough stuff? An Ontario Friend
“I used to be afraid of failing at something that really mattered
to me, but now I’m more afraid of succeeding at things that
don’t matter.””
Bob Goff, Love Does.
A weekend for Men:
To watch movies together
To learn about maintaining balance in our lives
To discover some new friendships
To eat great food (in man-sized portions)
To have fun – maybe brush up on juggling skills To win Manly
Prizes
To enjoy the Whiteshell (swim, hike, fish, read, rest)
AND: The cost is still only $70.00
Round up some friends and register on-line at
www.starlakelodge.com
For more information contact John Botkin [email protected] or Chris Banman –
Social Media exercise
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25 characters for headline
90 characters for body text
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140 characters
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150 characters
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