Here`s - You Have Reached the Website Powering REALTORS

Download Report

Transcript Here`s - You Have Reached the Website Powering REALTORS

<Title of
Presentation>
The Prestige Mission
We are dedicated to bringing positive change to the
lives of those around us: our agents, staff, and
clients.
Our one of a kind culture is built on agents sharing
ideas and successes.
We are a family in all senses, committed to one
another's success and invested in the hopes and
dreams of each member.
As an organization, we are committed to coaching,
inspiring, and leading each member to a balanced
life of personal and professional success.
I am your partner
I wish to be your partner for your home selling and/or
buying needs. I will spend time identifying your wants
and needs while educating you about today’s real estate
market.
If you are selling your home I will work with you to put
together a detailed marketing plan so that we can price
properly and market to the right buyers.
As a buyer, I will investigate areas and provide you with
everything you need to make a great buying decision.
My clients are like family and our relationship will last
beyond the closing table.
In order to provide the best service in the industry, I’ve assembled a
top notch real estate team to make sure every step of the transaction
is handled by a professional. My team of specialists provide you with
the communication and service you deserve throughout your
transaction! By having a team, I enhance the value of the service I
can provide to you.
CALL 978-251-8221 TODAY!
Maureen Hoffmann
Creator of First Impressions—
Whenever a call comes into the office,
Maureen is the first line of
communication. She sets the tone for
directing each caller to the appropriate
team member for smooth
communication each and every time.
3/29/2016
Joe Lombardo
Loan Originator, Prospect Mtg—
No team is complete without a full
time loan originator ready to qualify
every potential buyer. With the
changes in the mortgage market, it’s
important to have someone you can
trust. Joe has been originating
mortgages for more than a decade. I
trust his skills and expertise in
keeping me informed as to the
qualifications of your buyers.
Ephraim Gottlieb
Attorney, All American Title
Andrew Armata
Broker/Owner
Stacey Alcorn
Manager
Ephraim runs back titles,
Andrew is the broker owner of Every once in a while it’s good to
reviews purchase agreements,
RE/MAX Prestige. As owner,
have back up when contract
and even sometimes assists with
he has a pulse on everything
negotiations are difficult. With
important contract negotiations.
going on within the real estate
Stacey’s 20 years of real estate
She is there to dot all the I’s and industry. How are we effectively experience, there is no situation
cross all the T’s when a
marketing homes at our offices? which she hasn’t been able to resolve.
Are the new and better
I will do what it takes to get your
transaction goes together.
technologies we should use. If
home sold even if it’s that rare
there’s a new or better way he’s
occasion where backup help is
on top of it.
needed.
These team members are vital to my firm because they
enable me to ensure my clients a smooth and hassle free
transaction. When my buyers work with Prospect, I
know that the originator will be up-front and honest so
that all parties understand the options.
All American does an unbelievable job at negotiating
sellers who are in a short sale position and preparing
fast, easy, closings.
3/29/2016
5
If you, or anyone you know is moving anywhere
in the world, I can help!
3/29/2016
6
Prepare pre-listing packet and deliver…………………………………………37 minutes
Prepare comparative market analysis…………………………………….……59 minutes
Study and .analyze market data……………………………………………….30 minutes
Drive by comparable properties……………………………………………… 34 minutes
Prepare personalized market program……………………………………….. .66 minutes
Travel to appointment …………………………………………………………30 minutes
Appointment time…………………………………………………………….. 90 minutes
Complete listing data and contracts………………………………………….. 32 minutes
Input listing in multiple listing database………………………..…………….. 25 minutes
Input and launch marketing plan … …………………………………………..94 minutes
Install sign, lockbox, take photos, measure property……………………….... 52 minutes
Create marketing ads and home brochure…….……………………………… 90 minutes
Design and prepare "Just Listed" postcards…………………………………... 22 minutes
Prepare visual tour and post to all major sites ………..…………………….... 61 minutes
Prepare and create internet ad………………………………………………… 20 minutes
Prepare mailing labels and process "Just Listed" postcards………….………. 85 minutes
Contact top agents with new listing information……………………………... 90 minutes
3/29/2016
7
Pick up Sellers' disclosure and take out brochures………………………….... 24 minutes
Research mortgage information ……………………………………………....17 minutes
Prepare and set up co-op instruction and log ……………..…………………...18 minutes
Place and proof weekly online ads …..…………………..…………………...135 minutes
Prepare biweekly Homes Magazine ad ………………………………………..57 minutes
Prepare monthly Homes & Land Magazine………………………………….. 25 minutes
Proof ad and process corrections…………………………………………….... 20 minutes
Prepare and deliver showing basket…………………………………………... 53 minutes
Marketing/staging walking homes tour ….……………………………………25 minutes
Reprint and restock flyers……………………………………………….……. 44 minutes
Check signs and property weekly ………………………….………………….80 minutes
Order and review preliminary title work……………….…………………….. 45 minutes
If problems- research and correct…………….………………………………. 25 minutes
Research land variances on acreage lot size…………… …………………… 60 minutes
Feedback from showing (averages 5 attempts per showing)……………….. 518 minutes
Prepare and log feedback responses…………………………………………. 37 minutes
Update social networking sites weekly with property info………...…...……. 31 minutes
Prepare Sellers' weekly report………………….…………………………….. 88 minutes
Call Sellers weekly with update……………………………………………… 60 minutes
3/29/2016
8
Additional consulting calls with Seller…………………….…………………. 30 minutes
Reverse prospect for buyers weekly in MLS ………………………………… 61 minutes
Set up co-ops for showing home……………….…………………………….. 30 minutes
Launch marketing plan for an open house……………………………………. 32 minutes
Hold open house ………………………………………….………………….180 minutes
Follow up with open house guests (prepare and mail cards)….……………… 75 minutes
Set up Realtors' luncheon ………………………….………………………….34 minutes
Design Realtors ' luncheon flyer ……..………………………………………...52 minute
Host luncheon ………………………………………………………………...180 minutes
Prepare comparative market analysis for 30-day research ……………..…….124 minutes
If needed, re-appraise property condition ……….…………………………….47 minutes
Get bids for repair work as needed ………………….………………………..182 minutes
Review bids, present to Seller………………………..……………………….. 60 minutes
Meet workers as needed …………………………….………………………..180 minutes
Remake and reissue flyers……………………….…………………………… 83 minutes
Tour competitive properties and compare pricing …………………………… 50 minutes
Review offers :………………………………….……………………………. 60 minutes
3/29/2016
9
Prepare Seller's net sheet. ……………………………………………………..26 minutes
Present offers .…………………………………..……………………………..60 minutes
Negotiate contract ……………………………………………………………..90 minutes
Review and create negotiation strategy………………………………………. 33 minutes
Discuss home inspection issues with all parties ……………………………… 42 minutes
Follow up on mortgage and inspection contingencies ……...……………….. 31 minutes
Finalize offer………………………………………………………………….. 63 minutes
Complete contract review and collect signed contracts…...….………………. 60 minutes
Verify closing time and date with all parties …………………………………. 20 minutes
Verify smoke and carbon certificates are collected ………………………….. 10 minutes
Total minutes worked on an average (non-distressed) listing =
4,200 minutes
How much does your attorney, doctor, mechanic, or plumber charge per
hour? My marketing fee stays the same no matter how much time, effort, or
marketing dollars I put into reaching our goal of SOLD. Can you see how
this fixed rate compensation program works to your benefit?
3/29/2016
10
3/29/2016
11
When an inquiry comes into
the office on your home, it will
go to ME and MY TEAM since
we are the most qualified to
answer any questions for
potential buyers.
Those important inquiries go to
any agent that answers the phone
resulting in several concerns:
-How qualified is that agent?
- Does that agent have another listing they would
rather sell?
You will never have these concerns
at RE/MAX!
In this property
transaction is controlled
by you and I.
At other firms the manager
decides where the
property will be marketed
and how often it will be
showcased in advertising.
Not the case at RE/MAX
My real estate business is my
Fortune 500 Firm.
As such I:
-Prepare a Business Plan
-Budget advertising dollars
-Study marketing strategies
-Understand the market
-Know where buyers shop
-Study the mindset of buyers
-Complete a full analysis and
marketing plan for each
property I list
RE/MAX has the
best agents. My
team will be
notified once
your home is on
the market.
There’s a good
chance someone
at RE/MAX Well
Sell It!
3/29/2016
17
I believe that we are the average of the people we
surround ourselves with. I am committed to growing
a lifelong career in a business which is sometimes
challenging and there is nothing more important to
me than being surrounded by other committed
agents.
3/29/2016
18
Needed to be on a team where he could WIN
3/29/2016
19
Once a month our agents participate in a S.W.A.T. - See What
Agents Think. We meet at 9:00 AM at the first property and we
spend the morning touring approximately 10 of our listings. At
each property every agent fills out a detailed marketing profile
about that home. At the conclusion of the tour we have a 30
minute debriefing where we discuss each property and the listing
agent receives concrete, handwritten, constructive feedback on
how to get the property SOLD.
That’s the POWER of TEAM!
3/29/2016
20
How important
are marketing
materials when it
comes to getting
your home sold?
The RE/MAX Design
Center was built with
your needs in mind.
We have hundreds of
print and multimedia
products available to
market your home
with customized
distinctive marketing
materials that will
attract the right
buyers.
3/29/2016
22
3/29/2016
23
A portion of each closing I do goes to
Children’s Miracle Network.
The money I raise goes to our local
Children’s Hospital.
Walmart also reached $100 million in donations to
CMN, but RE/MAX is the only one that did so with
donations from the workers, from agents, not from
the consumer. I believe it’s important to work with
companies that give back. That’s a big reason why
I chose RE/MAX.
RE/MAX has always been a big supporter of the
Susan G. Komen program as well. Our CEO,
Margaret Kelly is a breast cancer survivor. In 2009
RE/MAX became a national sponsor of SGK.
A 24 hour a day 7 day per week training center for
RE/MAX agents. There are hundreds of classes on
negotiating, short sales, marketing, business
planning, and more.
As a full time career professional if I
occasionally have a free morning
where I am not busy working on my
business, I spend that time educating
myself on new techniques to further
my ability to be the best possible
representative for my clients.
Weekly Peak Performance Webinars:
Negotiating short sales
The Who, What, When & Where of 1031 Exchanges
The Power of Pre-Listing
25 Websites That Will Change Your Business
Where to find foreclosure business
How to use technology in your business
The 30/30/30 New Agent Orientation
Basic Leadstreet and Design Center Tactics
3/29/2016
32
Every Friday morning at 9:30 RE/MAX Prestige hosts an On
Demand training forum courtesy of RE/MAX University. We send
a list of upcoming training events every two weeks. The
programs are played on our RE/MAX University ROKU Boxes
which are located in the SITO Training Facility at RE/MAX in
Dracut and our Training Conference Room in East Longmeadow.
3/29/2016
33
90% of Buyers Are Shopping For a Home Online
http://workingforyou.remax.com
Pretty Awesome
3/29/2016
36
Consumers Get
Info on ANY
Home from ANY
Phone 24/7
(And I get their
contact info!)
3/29/2016
37
I can provide monthly reports to
show buyer traffic!!
3/29/2016
38
He is Co-founder and
Chairman of RE/MAX. He
started this company in
1973 and, to this day, he is
the backbone of this
company. The two books
talk about Dave’s amazing
story of perseverance.
Mr. Liniger was featured
in a Business Week
article about the 50 Most
Powerful People in Real
Estate for his
commitment to helping
consumers by
encouraging his agents
to become Certified
Distressed Property
Experts – there are
10,000 of them at
RE/MAX!
You may wonder about the alphabetsoup acronyms that real estate agents
use after their names. What do they
mean?
Nothing contributes to success more than
professional education.
Through RE/MAX University I have access to
many of the designation courses 24/7 through
that portal!
I can appreciate that
because if you’re
investing in major
markets you need to
be on top of
everything that can
affect your life
savings and
investments. That’s
why I read…
When I spend time talking about all of
the things RE/MAX and I can offer, I
find it just as important to talk about
what I am not.
At some firms the agents get
compensated residual income for
recruiting agents to the company.
Here’s the problem…
Does that agent care more about getting
you the best price OR recruiting the buyer
agent to their down line?
Do you see the conflict?
My company gives me leads That’s what
happens when you work for a firm with
national brand exposure. Why is it so
important that you work with a firm that
provides clients to its agents?”
With company generated leads, more of
my daily schedule is left free to
concentrate on marketing properties
while working hand in hand with my
seller and buyer clients
TECHNOLOGY
3/29/2016
52
If I need help from any of my 90,000
sales partners, I’ll log into my Virtual
Business Center
3/29/2016
53
Additional marketing materials
Access to all MA, NH, CT Real Estate Forms in
case we have a hot buyer
Access the RE/MAX Prestige Toolbox for
resources to market and sell your property
Distressed Property Forms
3/29/2016
54
RE/MAX has a fantastic luxury home division.
For a home to qualify it must be priced at 2.5
times the average for the marketplace
•
•
•
•
Through the luxury home division ,
RE/MAX Collection, I have some
really specialized marketing tools:
Featured area for luxury listings on
REMAX.com
Distinctive signage
Advertising programs in The Wall
Street Journal, DuPont Registry
and Unique Homes
Partnership with the Institute for
Luxury Home Marketing, which
offers the Certified Luxury
Marketing Specialist (CLHMS)
designation
Everything we talked about today comes down to one
thing…BRAND. When people think real estate they think
RE/MAX. The RE/MAX balloon represents the amazing
lift our organization has had over the last 37 years. It
was built by a great executive team and we continue to
remain on the forefront of every consumers mind when
people think about buying or selling a home.
We continue to remain on in front in the real
estate world because RE/MAX remains
committed to online web exposure, educating
agents, and the best technology available. As
well, they continue to have the greatest share of
voice in the real estate industry. While other
firms have cut back or even eliminated national
advertising budgets we continue to realize that
to remain dominant and do give our sellers the
best exposure possible a national advertising
and brand campaign is not optional…it is
absolutely necessary.
3/29/2016
59
RE/MAX TV ads appear on top-rated shows
including "Heroes," "Deal or No Deal," "Grey's
Anatomy" and "60 Minutes."
3/29/2016
60
Plus more than 700 million RE/MAX
print impressions per year
3/29/2016
61
RE/MAX signage in Gillette Stadium was on display in this two-page photo
spread that appeared in the Oct. 26 edition of Sports Illustrated. The
magazine averages more than 3.2 million readers per edition through
subscriptions and purchased copies.
3/29/2016
62
3/29/2016
63
Than ANY OTHER real estate firm
3/29/2016
64
We remain at
the top of the
search engine
lists is because
consumers
remember us
from our Share
of Voice
television spots
The buyer for your home may be living in Alaska. He may be
watching television right now, waiting for the finale of Grey’s
Anatomy. On comes a RE/MAX commercial which talks about
why it’s a good time to buy. The advertisement pans out and
the screen announces the call to action: visit Remax.com
today to find the home of your dreams
Mr. and Mrs. Seller everything that RE/MAX has built for 37
years is about this…it is about making sure that that buyer in
Alaska finds me, your real estate agent, who is more than
qualified to sell him the home of his dreams…your home.
My competitors will tell you that
national brand recognition does not
matter. They tell you that because they
don’t have it. You know who realizes
that brand is important?
Nike....McDonalds…RE/MAX….
and now YOU
1. What is their mission?
2. Do they have a team, or is it just one agent?
3. Will other agents help sell the property, and if so
what is the per agent productivity of that team?
4. Are they equipped with in house mortgage and
title?
5. Who will all the sign and advertising calls go to?
6. Who handles the listing destiny as far as
marketing and promotion?
7. Do they do a SWAT tour with other members of
the firm?
8. Do they have their own Design Team?
9. Does a portion of their sale go to charity?
10. Do they have an in-house university?
11. Are they a top 10 company when it comes to web
searches?
12. Do they have Curbside Connection to capture
buyer inquiries?
13. Are their listings showcased on the #1 Real Estate
website, Realtor.com?
14. Where does their company stand as far as getting
important designations?
15. What do they read in lieu of The Wall Street
Journal?
16. Are they a profit sharing firm or are they
committed solely to your best interests in the
transaction?
17. Does their firm help them generate business so
that they can spend more of their day working on
your listing?
18. Do they have access to a Peak Performance
Center or Virtual Business Center for ease of
accessing other experts and marketing
information?
19. Are they spending more than $1 billion a year to
remain first and foremost in the minds of
consumers so that they are more likely to capture
the interested buyer on your home?
For an unbiased opinion of the type of service I provide, I will
gladly provide you with contact information for past clients.
They are my biggest advocates.
3/29/2016
72