Transcript here - Internet Marketing Association

Proven Internet Marketing Strategies for the
Next Generation
Presented for: the Internet Marketing Association
Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA
Presentation: www.kcommhtml.com/ima/leadership.pdf
Contact: [email protected] | 949.443.9300 t
Sinan Kanatsiz, C.I.M.







Chairman & CEO
KCOMM
Chairman and Founder
Internet Marketing Association
Member of the Board of Directors
State Assistance Fund for Enterprise, Business and
Industrial Development Corporation (SAFE-BIDCO)
Member of the Board of Directors
Pretend City Children's Museum
Member of the Board of Governors
Chapman University
YMCA National Outreach Chairman
Youth and Government
Trustee
Boys Town California
2
History of KCOMM

KCOMM has been in business for 20
years, founded in a sewing room in
Orange, California, in 1995

KCOMM works with over 100
employees and independent
contractors in various countries with
core competencies in several work
disciplines

We have worked with over 1,000
brands, ranging from fortune 100
companies to boutique businesses in
all types of industries
3
Partial Clientele Snapshot


















ARC Investment Partners
Community Foundation of Orange / Roger Hobbs Foundation
Capital Pacific Holdings (CPH) Home Builder
Chapman University
Emplicity
Endevco
Boys Town of California
Herbalife
IBM
Lennar Homes
Orange County Transportation Authority (OCTA)
Oracle
QLogic
QuantumShpere
Sony
Toshiba
US Auto Parts
Wells Fargo
Internet Marketing Association










Founded in 1999
900,000 professional members
Past events with Google, IBM,
HP, Microsoft, Oracle, University
of Phoenix, Adobe and Yahoo
Board of Directors include top
influencers related to internet
Strong advocate for continued
education, CIM
No-cost membership
Discuss real-time topics and news
Developing curriculum for University
courses and accreditation
IMPACT Video:
http://www.youtube.com/watch?v=Cw67YhS3Knw
Search Engine Optimization Best Practices
6
Organic SEO vs. Pay Per Click
7
Provide Quality Content
 Quality content is the #1
influence of site ranking on
search engines
 Research keywords
relevant to each page
 Use a mix of keywords and
phrases that may be
searched
8
Identify Keywords On Your Website
Meta Tag Analysis
 Identify keywords on each
page of your website
 Write unique tags for
each of the pages on your
website
 Insert new meta tags into
website
9
Notify Search Engines Of Mobile Sites
Configure mobile sites for accurate indexing
 Mobile sites use a different format
from normal desktop sites
 Management methods and expertise
are very much different
 Create/submit mobile sitemap and submit
to search engines
10
Search Engine Analytics
11
Search Engine Keyword Analytics
12
Email Marketing Best Practices
13
Email Marketing Best Practices
Alternative Email Marketing
Programs Yield Strong Open
Rate and Click Through
Comprehensive Open Rate, Click Thru Reporting
Who Opened Email, Page View Timestamp
Easy Export to CRM or Excel
Social Media Marketing Best Practices
18
Social Media Best Practices and Approach








Establish your social media properties
 Facebook, LinkedIn, and Twitter (for some)
Build an audience of followers
Post meaningful rich content
Ask questions and create open engagement
Mix laughter with serious business
Position your content as a thought leader, never sell on social media,
educate!
Create a coolness and community to your social media
Monitor and engage your networks
What Social Media Properties Are Right For You?
Its all about getting “Engaged”
21
Stories That Engage Us, Content = King!
Vs.
22
Engaging Content – Integration, Rich Media
23
Types of Content Shared by Internet Users on
Social Media Sites
24
Social Media Shares’ Motivations
25
How B2B Decision-Makers Are Using Social Media
26
Social by the numbers
27
Mobile is the new “it thing”
28
www.facebook.com/kcomm
29
Social Media Policies and Procedures
Created by KCOMM
30
Why is Social Media so Important?
What it can do for your business:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Branding
Lead generation
Engage with customers
Generate relevant traffic
Customer feedback
Announce new products or services
Understand customer preferences
Influence search engine rankings
Enhance customer relationship
NuVision Federal Outbound Promotion
32
NuVision Federal Case Study
33
NuVision Federal Case Study
34
Social Media Analytics
35
Other Social Media Priorities/Options






Pinterest
Google+
SnapChat
Instagram
Yelp
YouTube
“$3 Billion is not enough, I want more”
Evan Spiegel, 23, founder, snapchat
36
Closing Thoughts



Internet Marketing and Social Media are
Constantly Evolving
Have good consultants, team members
and lead the conversation within your
community, company and industry
Talk to your children, grandchildren, the
next generation about trends in Social
Media and Internet Marketing
My daughter loves Uber
Closing vids: http://www.youtube.com/watch?v=0eUeL3n7fDs

https://www.youtube.com/watch?v=dllP66eSDb4


Proven Internet Marketing Strategies for the
Next Generation
Presented for: the Internet Marketing Association
Presented by: Sinan Kanatsiz, CEO KCOMM, Chairman IMA
Presentation: www.kcommhtml.com/ima/leadership.pdf
Contact: [email protected] | 949.443.9300 t