Transcript Lynda-Goldman-Presentation-for-Expo-East-Sept-21

Retailer Workshop
The Business of Supplements:
How to Attract the
Loyal Supplement Buyer
Think like Google
• What does Google do?
• Answers every question
• 65% of web searches are
health related
Goals for Today
• 1 New idea to put into action
• 3 Secret Marketing Ingredients
• 26 Ways for Retailers to Stand Out from
the Crowd and Get Fresh Customers Daily
What’s your biggest challenges?
How to Stand Out in a Sea of Competition
& Build Loyal Customers
Be Different
Know Who You Are & Show It
Who are your customers?
3 Key Ways to be Awesome!
1. Customer Service
2. Products & Merchandising
3. Marketing (including online)
Be the Expert, Provide Guidance
Provide Theatre!
Be the Hello of the Day!
Remember Names & Preferred
Products
Find the Fabulous Finds!
Secret Marketing Ingredient #1
What do these products have in common?
Secret Marketing
Ingredient #1
Marketing Opportunities
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In store events
Joint Venture
Educational opportunities
Online marketing
Educational Opportunities
Use Natural Partners- Suppliers
Bonus: Energize your staff!
Who can you naturally partner with?
Send a letter, email or discount to lists of local:
• Nutritionists
• Naturopaths
• Fitness centers
• Day spas
• Chiropractors
• Yoga studios
• Acupuncturists
Awesome Marketing
Educational opportunities
• Partner with Suppliers, Joint Ventures
• In store events
Online Marketing
Keys to Google
• Titles (use keywords)
• Your Location (keywords)
• Description of site
Common Problems
• Too busy
• Competing on cost
• No valuable content
Secret Marketing Ingredient #2
Connect with Customers
“About” Page
Tell your Story
My Favorite Health Food Store
Secret Marketing Ingredient #3
53 x More
Powerful than
other online
marketing
Google
Video
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Video Shows…
How to use products
Customer testimonials
Your staff
New products
Recipes
What’s Your New Action Idea?
Free Conference Report:
• 26 Ways for Retailers to Stand Out from the
Crowd and Get Fresh Customers Daily
• Power Point Slides