Deceptive Advertising
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Transcript Deceptive Advertising
Marketing Death
Compare opposing T.V. marketing methods
Various marketing methods of cigarette
companies: specific demographics
V.S.
Modern anti-smoking marketing techniques:
Guerilla-style
Specific Demographics
Targeting the uninformed
Targeting Kids
The truth about chesterfields
Da Flinstones
Targeting everyone
Targeting hippies
Early Commercials
Natural, good for you
Targeting Women
Targeting Studs
Lady Be Kool
Marlboro Country
Doctors
smoke'm
Anti-smoking ads circa <1968
Dont Smoke
Like Father Like Son
Modern Anti-Smoking Ads: Guerilla-style
Focus: www.thetruth.com
Drive by messaging
Ammoniade
Cowboys
…They're part of the "truth" campaign of the American Legacy
Foundation, an organization set up with money from the tobacco
company settlements. Part of the settlement agreement gives the
tobacco industry the right to yank an ad off the air if it "vilifies"
tobacco companies. That's exactly what they've done to at least two
of the ads from the truth campaign. A senior vice president at Philip
Morris (which now calls itself Altria) told the LA Weekly: "We felt
that they are not consistent with the focus and mission of the
American Legacy Foundation."
Body bags
Lie Detector
Targeting Weirdo’s
David Lynch