Transcript Looking Out For Your Best Interest

Looking Out For Your Best Interest
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In AONBuyer’s
Presented for
Your Name Here
123 Your Street
Houston, TX 77095
Compliments of
Nory Zaree
14515 Briarhills Pkwy
Houston, TX 77077
Created by Sage Zaree
Introductory Letter
Dear Seller,
Are you interested in selling your property? If you still have an interest in selling your property, and have not listed
with another real estate broker, then you and I should schedule an appointment to go over a comprehensive plan to
sell your property.
We want to earn your business and will do whatever it takes
to get the job done!
Each property is different as a result each marketing strategy needs to be different. My job is to
remove any possible barrier to a sale and replace it with a bridge to your success. We need to establish your major
goals in the selling of your property and asses the best possible plan of attack. With your permission, I would
create the widest possible demand for your home through our customized and intensive marketing.
Again, your home is salable and we need to pinpoint: previously sold properties in your area, your direct
competition in the area, your home's distinctive selling points, and specific features that could
diminish your home's final price. I would like the opportunity to see your home while asking you
a few questions about what you want to accomplish. Then I can get started for you.
Sincerely,
The Z Team
Table of Contents
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Strategically Pricing Your Home
The Selling Process
What The Z Team Can Do For You
Superior Service (What Sells a Home and Why Did
Your Home NOT Sell)
• The Right Marketing Strategy
• Frequently Ask Questions
Strategically PricingYour Home…
The Effects of Proper Pricing
Courtesy of KW.com
Strategically PricingYour Home…
Pricing Your Home
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Analyze CMA of Sold Homes in the Area
(determining the demand in the area)
Analyze CMA of Active Homes in the Area
(analyzing the competition)
Factoring the Selling Points of Your Home
(especially those points that only your home has)
Factoring the Weakest Points of Your Home
(most commonly in reference to needed repairs)
Establishing Your Goal and Targets
(mostly establishing your time and yield goals)
*Optional* Possibly Hire a professional appraiser
This is a brief overview as there are literally thousands of different approaches, combinations, and
variables that we could use in strategically pricing your home.
The Selling Process…
Overview of Z Team Services
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Preparing for Sale
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Conduct comparative market analysis to
establish a fair market value of your home
Prepare and complete the listing agreement
Recommend improvements to maximize your
home's value
Place a lock box on your property
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Enter listing information into the MLS
Place a For Sale sign on your property
Notify top local agents of this new listing
Schedule your home for office tour
Schedule your home for MLS tour
Distribute Just Listed flyers to your neighborhood
Post your home information on the Internet
Schedule and hold open houses
Notify all potential buyers with details of listing
Arrange showings for other agents
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Contact you regularly with showing feedback
Prepare and deliver regular progress reports to
you
Discuss all marketing activities with you
Coordinating the Sale
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Marketing your Home
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Communicating with You
Pre-qualify potential buyers
Present and discuss all offers with you
Negotiate your transaction with the other agent
Prepare and finalize the closing
Other Ways I Can Help
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Arrange for an agent to assist you in your
relocation
Recommend a moving company
Provide you with a helpful moving checklist
Recommend preferred companies for related
services
The Selling Process…
Basic Preparation
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Outdoors
Keep lawn and shrubbery trimmed, yard free of bicycles and clutter,
keep garden beds weeded and mulched
Put a flowering pot on the front step and keep it watered
Fill potholes in your driveway and tidy up walkways
Clean off your outdoor furniture
Clean out the garage of everything but cars, if possible
Straighten gutters, mailbox the fence and other things that say
Fix doorbells, tighten loose door-knobs and oil squeaky hinges
Repair broken windows and shutters
The Selling Process…
Basic Preparation
Indoors
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Clean everything in and out of sight
Shampoo rugs and wax floors
Wipe down walls
Wash window, clean blinds and draperies
Organize closets and cupboards
Create spaciousness, move out furniture that makes rooms looked cramped
Arrange furniture for good traffic flow
Scale down on personal artwork (portraits), posters, signs and family photos (create an open feeling)
Keep shades and draperies open to admit as much light as possible…but screen out unappealing views
Make kitchen look warm and welcoming, not chaotic (example: keep sink shining and free of dishes)
Clean the refrigerator
Keep countertops clear, but not empty
Degrease the oven
Make sure home smells good
Remove debris (dust, flies, moths) from light fixtures
Keep bathroom scrubbed and tidy
Install new washers and drippy faucets
What The Z Team Can Do ForYou…
Superior Service
The Z Team is composed of two major individuals: Nory Zaree & Sage Zaree. They offer unparalleled
services though tailored customer service, aggressive buyer negotiations, and top dollar & specialized
marketing.
The Z Team is composed of Nory Zaree, an aggressive hardliner with over 25 years sales experience. Nory is
on the forefront of every transaction. Through his extensive background, he takes a proactive
approach to the selling of your home. His job is to select the best buyer, negotiate the best price, and
ensure that you, the seller, are happy and comfortable with every aspect of the sale.
His son, Sdjad "Sage" Zaree, a marketer with an Economics/Marketing Degree from St. Edwards that has
provided consistent successful marketing campaigns for several Real Estate boutique agencies in New
York. Sage properly asses your home for highest possible price, develops the best marketing strategy
for your home, and ensure maximum exposure for your property.
Our Philosophy :
“Each home is different, so should each Marketing Strategy”
The Z Team Gets the Job Done by:
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Quality Control
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Updating the Seller
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Customized Marketing
Superior Service…
Quality Control
Average Broker
• Offers a Poor or Mediocre
MLS Listing, Including all
Other Marketing Aspects
The Z Team
• Provides a Detailed MLS
Which Exemplifies The
Home’s Assets and
Underplays its Pitfalls
Superior Service…
Updating The Seller
Average Broker
• Contacts the Seller 2 to 3
Total Times
– Once to Acquire Listing
– Once to Renew Listing
– Once for Possible Closing
Limit Their Personal Time in the
Hopes of Getting Lucky
The Z Team
• Keeps the Seller Up to
Date About all Changes in:
– Strategy
– Listing Price
– Other Key Aspects
Works Towards the Shortest Amount
of Time on Market
Superior Service…
Custom Marketing
Average Broker
• Run of the Mill Marketing
for Every Home (if any)
– Post MLS
– Put For Sale Sign in Yard
– Hold 1-2 Open Houses
Limit Their Marketing Dollar in
the Hopes of Getting Lucky
The Z Team
• Tailoring Each Home to a
Specific Marketing Strategy
(see The Right Marketing
Strategy)
Works Towards the Highest
Possible Price at Close
The Right Marketing Strategy…
Competitive Marketing
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Price your home strategically to be competitive with the current market and current price trends.
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Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up
appeal.
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Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.
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Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry
will be followed-up with a personal phone call.
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Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.
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Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative
descriptions.
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Create a massive web presence through high traffic sites such as trulia.com, realestate.yahoo.com, homeseekers.com, zillow.com and more.
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Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and
neighborhood will attract extra attention.
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Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.
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Include your home in our company/MLS tour to allow other agents to see your home first hand.
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Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns.
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Create an Open House schedule to promote your home to prospective buyers.
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Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.
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Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents
that have visited your home.
The Right Marketing Strategy…
Custom Marketing
• Determining The Key Aspects of Your Home and
Emphasizing Them to Potential Buyers
• Evaluating The Correct Demographic That Would be
Interested in Those Key Aspects
• Directing and Tailoring Our Marketing to The Correct
Demographic Audience
• Establishing the Best Possible Marketing Medium to Reach
our Core Demographic
• Distinguishing the Best Marketing Mediums That Are
Reaching our Core Audience and Updating Those That Are
Not—To Ensure Maximum Exposure
Frequently Asked Questions…
Seller FAQs
I don't want to pay an agents commission.Won't I net more money if I sell my home alone?
It would appear that way. But according to statistics, the median selling price of a home sold by owner was 15.4% less than agent-assisted
transactions*. That means in most cases, agents pay their own commissions, and sellers still receive more money than if they had done all the
work themselves. So typically with an agent, you net more money and free yourself from all the paper, details and legalities involved
throughout the process.
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay
off at resale. Even if you choose to sell your home without assistance, I would still be happy to advise you about specific improvements that
will increase your home's marketability and value.
If I listed with you, how would you advertise my property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a
week. As part of my 14-step marketing plan, I will customize a marketing plan to reach buyers most likely to purchase your home. I know
how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard
signs and direct mail.
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home.
Most buyers prefer only their own agents be present when evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me,
I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price,
but ultimately the decision is up to you. I will offer my professional opinion on the market value of your home.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer,
I will guide you through the entire closing process and ensure everything proceeds smoothly.
Source:The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers
Call Now For a Full
Presentation
(713) 203-7007
Thank You For Your Time