Transcript Making the most out of your Coaching Website

21 Ways to Make the Most of
Your Website
A Guide for Successful
Businesses
How bad can it be?
What action am I supposed to take?
Do you view this website as credible?
Are you Inspired?
Can you pick out the good features?
Getting closer…
What do want from a great
website?
Should it be:
• Your best sales rep?
• A brand new branch?
• A great customer
service person?
• A fantastic
administrator?
Build your website for your customer, NOT for you!
•
What type of consumer are you trying to attract?
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Think about the key elements required
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Create a clear path from home page to end goal
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Remember - you may have more than one visitor type
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How do you keep them all interested and happy?
What I think a great
business site could use
5 Key Ways to Draw People to Your Site
• Email Newsletters &
Marketing
• Blogging
• Social Networking
• SEO
• Competitions
E-Mail Newsletters & Marketing
• Publish a regular e-mail newsletter
• Be a responsible e-mail marketer
(not a spammer)
• Ask clients what they would like to
be informed about and adjust your
email content accordingly
• Permission based email marketing
campaigns achieve average
response rates of 10%, compared
to banner ads (0.5%) and direct
mail (1.0 -1.5%)
Blogging
• Blogs are great for businesses, keep
your clients posted with new events, your
own personal train of thought and
reference material to check out
• We helped a client develop a blog
strategy and launched a new website
called www.enlightphotopro.com. In the
first 20 days through this marketing only,
the client generated USD $281,000
Blog Statistics
• Not all blogs are equal. You can’t expect an 8.5%
conversion rate unless you know what you are doing
so talk to an expert i.e. us!
Social Networking
• Bebo, Facebook, Youtube, Twitter (John Key
is making use of this www.johnkey.co.nz )
Youtube – Upload your advertising, create a
video blog for your clients.
Search Engine Optimisation
• Work with your keywords to
help your natural search
ranking. Try Google Adwords
to attract motivated visitors.
• 82% of New Zealanders search Google
first for a product or service, 4 x higher
than any other online directory.
• 33% happily view a Google Adword.
Where do you rank?
Competitions
You can draw people
to your site from
feeder sites e.g.
www.blinky.co.nz and
by allowing people to
referral market to
competitions.
5 Hot Ways to Convert Visitors
• Client testimonials
• Media clips library
• Slideshare
• Shopping cart
• Surveys
Client testimonials
• Establish your
credibility
• Show what clients
say about you
• Add logos for
organisations you
belong to
Media clips library
• Provide audio and
video clips quickly
and easily
Video on my website –
Will it work for me?
• 82.6% of consumers are
more likely to buy from a
company website that
has a web commercial
• 68.4% of consumers are
more likely to buy
products online after
seeing a web commercial
Jeffrey Gitomer
The Power of Video
Testimonials...
Slideshare
Is a great way to share presentations/tips
and more on your website
Shopping cart
• Sell products - physical, electronic or
workshops - directly from the site
• Shop windows
• Display products and services in lists
• Proposal generation & order acceptance
Shopping
Carts are
25% more
effective
Surveys
• Survey your site
visitors to discover
their challenges and
questions
• Conduct detailed
surveys for client
feedback,
assessments and
diagnostics
6 Tips to Keep Them Coming Back
•
Shuffle/Automatic Updates
Display a randomly-changing list of things on your site - e.g. a "tip of the week" or "photo of the
day"
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E-courses
Deliver your expertise in automatically-scheduled e-mail courses
– E-Book Downloads, Publish e-books and special reports
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Events- RSS Feeds
Publish a simple Web-based calendar of events or display latest industry news straight to your
site.
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Password-protected areas (Intranet)
Increase value by providing protected areas for selected clients
– Document Vault.Build a "resource library" of your favourite Web sites, e-books, audio clips
and other material; and choose which parts you make public or private.
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Self-assessment quizzes
Allow visitors to assess themselves & their business
•
Podcasting
e.g. RichDad.com
Learn from the best and
delete the rest
Sites that get it right!
Build credibility
Be direct – sign up on the home page
Help the visitor to think less
Package your service as a product
Create a community feel with your clients
BUT – at the end of the day its not what your site looks
like but how it performs!
Ultimately about Return on Investment
•
The only non product selling site
out of 1000 Datum customers who
is in our Top Ten Most Profitable
List – 3 main reasons being
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Productised his services
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Email marketing really works just
check out the spikes (screen shot)
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Enquiries - newsletter registrations
Nett result = 30% of his business comes
from his website
Take Action Now
• If you want to talk to NZ’s best internet
marketing Guru make an appointment
today
• I will put a plan together that will generate
25% more profit or your money back!
• Can you afford not to act now?
3 Ways You Can Start
1. Attend the next Datum Connect Seminar
2. Ask for my personal e-newsletter that I
only send to my valued clients
3. Book yourself in for a one on one
consultation to find the best solution for
your business
4. See this presentation again online at:
www.datum.tv/gabor