Transcript Marketing Materials PowerPoint Slides

Step 4 – Marketing Materials
Web Site Step - 4
Copyright 2009 R.D. Becker & J.P Englund
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Cover Letters
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Marketing Letters
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Resumes
 Business Cards
Proof of Performance
Copyright 2009 R.D. Becker & J.P Englund
Marketing Materials
What is the purpose of the cover letter?
The purpose of the cover letter is to give you a chance
to shoot yourself in the foot!
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Marketing Materials
There are three (3) markets
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Advertised (20%)
Not Advertised ( 80%)
Only in the mind of an executive
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Marketing Materials
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Marketing Materials
The Resume
How long does a resume reviewer spend
reading a resume when it is first picked up?
4-17 seconds
What is the first thing the reviewer looks for?
Job Title
What will cause the reviewer to stop and read the
resume in depth?
Accomplishments
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Marketing Materials
The Resume
What must be in the top half of the first page?
1. Identification and contact information
2. Job Title
3. Job Objective (What you want to do) (What you will do for the employer)
4. Accomplishments
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Marketing Materials
Proof of Performance
Only use statistics in your resume IF you
can prove you personally did them
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The purpose of the cover letter
– To cause me to want to read your resume
– To provide an opportunity for you to shoot yourself in the foot
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Limit the letter to one page
Address your letter to a real person - spell the name right
Don’t use platitudes – “I’m a quick learner, honest, hard working etc.”
Display your knowledge of the company and its problems.
What value do you bring?
Show your interest in the position
Describe specific skills
Give examples of your accomplishments
Tell them you will call them for an interview
Say thank you
Cover Letters
Cover Letter Example1.doc
Copyright 2009 R.D. Becker & J.P Englund
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How long does a resume reviewer spend on a new
resume?
– 4 – 17 seconds
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No law requiring the reading of resumes
What are the two questions in the mind of the resume
reviewer?
– What does this person want to do?
– Why should I read this resume?
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Resume Example
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Resume Functional Example.doc
Copyright 2009 R.D. Becker & J.P Englund
The Resume Format
(Top half of first page)
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E- Foliomn.com
www.efoliomn.com
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Must have – Don’t use until----
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Functional or Chronological
– Functional vs Chronological resumes
– Resume Template
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Top half of the first page is critical
Copyright 2009 R.D. Becker & J.P Englund
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No more than two pages,
Type in Word or pdf.
Tailor resume to specific job applied for with Job Objective
Focus must be on Accomplishments, not duties
Do Not
– Get cute, no unique colors, fonts, funky graphics or You Tube/My Space
links
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Do
– Crisp, clean, well-written, no spelling or grammatical errors, white
space
Copyright 2009 R.D. Becker & J.P Englund