Transcript Examples of Sports Marketing

Lesson 2.1
Sports & Entertainment
Marketing Defined
Copyright
© 2014 by Sports Career Consulting, LLC
USOE Standard 1.1
Discover the World Of Sports
Marketing
Standard 1: Students will
discover the world of
Sports and the use of
marketing to promote
sports and non-sports
businesses in sports
Objective 1
Identify and understand the
components of the
marketing mix as it relates
to sports marketing.
What is SEM?
LESSON 2.1
"I'm tired of hearing about
money, money, money, money,
money. I just want to play the
game, drink Pepsi, wear Reebok.”
- NBA Star, Shaquille O'Neal
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
What is Sports &
Entertainment Marketing?
To define Sports & Entertainment Marketing, you
must first understand the foundation of the term:

Marketing

Sports

Entertainment
Copyright
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
Marketing
Sports
The process of
developing,
pricing, promoting,
and distributing
products, or goods
and services to
satisfy customers’
needs and wants
Entertainment
A source of
diversion or
physical activity
engaged in for
pleasure
• Can Be
Spectatorship
• Can Be
participation
& play
Copyright
© 2014 by Sports Career Consulting, LLC
Whatever
people are
willing to spend
their money
and spare time
viewing rather
than
participating
Marketing Defined and the Marketing Mix
or 4 P’s of Marketing
What is SEM?
LESSON 2.1
Leisure Time
It is the goal of the sports
and entertainment
marketer to provide a
product or service that
can satisfy the needs and
wants of those individuals
who choose to be
entertained during their
leisure time
Copyright
Leisure time is the
time available to
people when they
are not working or
assuming
responsibilities, often
times referred to as
“free time”
© 2014 by Sports Career Consulting, LLC
What is SEM?
LESSON 2.1
What is Marketed?
• DURABLE GOODS
• NONDURABLE GOODS
• SERVICES
• IDEAS
Copyright
© 2014 by Sports Career Consulting, LLC
What is Marketed cont.?
PEOPLE
PLACES
ORGANIZATIONS
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5
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Producers
• Individuals or Companies that have products
to be sold
• They create the “supply”
• They are willing to exchange the product or
service for something of value
Consumers
• Individuals or companies that have needs to
Be met and that have something to exchange
• They create the “demand”
• They have something to exchange for a
Product or service and are willing to do so
Benefits of Marketing
• Add UTILITY to goods and services
– Added value
• Makes buying convenient
• Maintains reasonable prices
• Provides a variety of goods and
services
• Increases production
5 Types of Utility
FORM
PLACE
TIME
POSSESSION
INFORMATION
LESSON 1.1 REVIEW (ANSWERS)
What is SEM?
1)Define sports marketing and
entertainment marketing
Sports marketing is the act of using sports
as a platform to market products or
services and increase sales; or the
process of marketing and selling the
sports property itself.
Entertainment marketing is the process of
developing, promoting, and distributing
products, or goods and services, to satisfy
customer’s needs and wants through
entertainment, or any diversion,
amusement, or method of occupying time
Copyright
© 2014 by Sports Career Consulting, LLC