Transcript Is There a Doctorate In the House?

Is There a Doctorate in the
House?
Pursuing a Career as a
Marketing Professor
Sources of Inspiration—Quotes
from Marketing PhDs
• Challenge and Personal Freedom.
– After 10 years at a leading Marketing
company, I decided to get my PhD in
marketing because an academic career
offers new challenges along with
intellectual and personal freedom that I
couldn’t get in my previous role. The PhD
is a credential that opens many doors and
unlocks many opportunities that a
Bachelor's degree or even an MBA
cannot.
Sources of Inspiration—Quotes
from Marketing PhDs
• Personal Freedom and Lifestyle.
– You are your own boss in your own
research world with very flexible
hours. The job provides great work-family
balance, decent pay, and great
opportunities to travel around the world.
Sources of Inspiration—Quotes
from Marketing PhDs
• Freedom and Research.
– Academic research is different from doing
marketing research as practitioner. As a
practitioner, you are working for the client.
As an academic, you can wake up one
morning wondering about why firms try to
implement more technology that lessens
salesperson-customer interaction and you
can decide to spend the next 24 months of
your life researching that issue.
Sources of Inspiration—Quotes
from Marketing PhDs
• Challenge and Research.
– I’m driven by challenge – researching and
finding the unknown is the ultimate
challenge in the field of marketing.
Sources of Inspiration—Quotes
from Marketing PhDs
• Research.
– I decided to get a PhD because of the
research. I am intrigued by ideas of how
and why things work or started. I was
even more fascinated by how, on a
everyday basis, with how people are
influenced to do things based on
marketing. I used to think it was is magic
or something. I had to find out what was
going on.
Sources of Inspiration—Quotes
from Marketing PhDs
• Making A Difference.
– I was inspired by the opportunity to make
a difference in students’ lives.
– You get to spend a lot of time around
young people, talking to them about the
things you feel passionate about and
hoping that you had something to do with
the choices they make in terms of what to
do with their lives.
Making A Difference
• Quotes from Students about their
Marketing Professors:
– My marketing professor went above and beyond
her call of duty by finding me an internship,
writing a letter of recommendation, and speaking
with potential employers as a reference. She also
helped me get my dream job in New York City.
– You always seemed interested and excited about
the material you were presenting. I feel like I have
learned a lot and, as strange as it may sound, I
enjoyed every minute of it.
– My professor was so effective that I’m now
considering a career in retailing.
Making A Difference
• Marketing professors can also make a
difference in the quality of education
and in economic development.
• Their research makes what they teach
relevant.
• This research also gets students to
think beyond current practice.
• Thus, PhDs are very important to
economic development.
PhD Programs
• Provide a depth of knowledge in the area.
• Train students for an academic career in
research.
• Also train students to teach within the
specialization.
• Require full-time commitment for 4-5
years.
• Pay monthly compensation through
research and teaching assistantships, plus
provide a tuition waiver.
Other Issues to Consider
• The business PhD is an endangered
species.
• Studies estimate that some 500 spots for
doctorate-holding faculty went vacant in
2003.
• The situation is likely to worsen—
applicants are desperately needed!
Other Issues to Consider
• There are many well-paying positions!
• 2004-2005 AACSB Salary Survey Report:
– New doctorate new hires were paid $91,800
on average.
– The average salary for new doctorates at
accredited schools was $93,200.