Transcript MRKT 370 – PRINCIPLES OF MARKETING

MRKT 370 – PRINCIPLES
OF MARKETING
FALL 2003
Dr. Ugur Yucelt
Office Phone: 717-948-6168
Class Time: MW: 12:30-1:45
Office hours: MW:2:00-6:00 pm
E-Mail: [email protected]
MRKT 370 – MARKETING
PRINCIPLES
Required Text: Kotler and Armstrong.
Principles of Marketing(10th edition),
Prentice-Hall, 2004.
Optional Text: Study Guide on the Web.
Assigned Readings: Wall Street Journal,
Business Week, Fortune magazines and
New York Times.
MRKT 370 – PRINCIPLES OF
MARKETING
Course Description:
Survey of marketing covering marketing
environment and planning, consumer
behaviors, research, segmentation, product
management, pricing, promotion, place and
global marketing.
Prerequisite: None.
MRKT 370 – MARKETING
PRINCIPLES
Course Objectives:
 To develop[e balanced and broad survey of
marketing.
 To understand the role of marketing in the social
and economic systems.
 To introduce case method in marketing.
 To understand the planning aspect of marketing.
 To present career opportunities in marketing
MRKT 370 – PRINCIPLES OF
MARKETING
Method of Instruction:
Lectures, class discussion, student participation,
power point slides, examples from Fortune 500
domestic and global firms.
Course Assignments:
Two midterms and final examinations. There is an
optional term paper, if you decide to submit at the
end of this semester. Class participation is
mandatory.
MRKT 370 – PRINCIPLES OF
MARKETING
Case Assignments:
Each case assignment must read before each
class, and questions the case must be
answered in class.
Class Participation:
It is required in every class. Your level of
participation will be graded at the end of the
semester.
MRKT 370 –PRINCIPLES OF
MARKETING
Grading Policy:
Exam I……………………….25%
Exam II………………………25%
Final exam.……..……………35%
Class participation..……….…15%
Optional paper………………..05%
(5 points will be added to your final grade)
MRKT 370 – MARKETING
PRINCIPLES
Grading Policy:
94 and up……………..A
94-93.9……………….A87-89.9……………….B+
83-86.9……………….B
80-82.9……………….B77-79.9……………….C+
70-76.9……………….C
60-69.9………………..D
Below 60………………F
MRKT 370 – PRINCIPLES OF
MARKETING
Optional Term Paper:
You can decide to submit a paper until the
end of the 10th week. Topic of the paper
will be your own choosing, and must be
related to application of marketing into your
major area of study. Please submit a two
pages proposal before starting your paper.
MRKT 370 – PRICIPLES OF
MARKETING
Attendance:
Will be control on weekly basis.
Make-Up-Exam Policy:
If you cannot take the test because of unexpected
cause, please let me know in advance for a makeup-examination. After the fact excuses will not be
accepted.
Academic Integrity:
Penn Sate rule will be applied in case of violation.
CONTENTS OF THE COURSE
 Weeks 1-4 Chapters 1-4
 Week 5 Chapter 5/ Midterm exam I
 Weeks 7-8 Chapters 6-8
Fall Break, October 8-9
 Week 9
Chapter 9
 Week 10 Chapter 10-11/Midterm II
 Weeks 11-15 Chapters 12-16, 17, 19
--------------------------------------------------------------Final examination, December 16, 2003 at 8-10 am.
QUESTIONS AND CONCERNS