Transcript Document
Who is Community Limelight? • Your Chief Facilitator, Dan Darnielle, has 11 years in marketing, sales and promotions as Director of Sales for 1440 KVON and 99.3 The Vine radio based in Napa, CA. • Prior to that Dan spent many years in lead customer service and training capacities in both retail and restaurants settings. • We are dedicated to creating solutions that solve our clients near term challenges and set them up for additional success in the long run. Our Mission: Putting you in the Limelight! • We provide branding and community development solutions to businesses and nonprofits that allow them and the community to thrive. • Businesses: Our client driven marketing and charitable giving solutions will allow your company to grow brand awareness and sales among your target audience and the communities in which you live, work and give. • Nonprofits: Our effective client relationship management, marketing, communication and partnership programs will provide you a platform to build donor and event attendee loyalty, increasing the effectiveness of your fundraising efforts. What is Brand & Community Development? • Brand and Community Development is the method by which your company or nonprofit builds their brand and develops communities of clients and partnerships. • Your Brand is affected by the sum of all your interactions in the marketplace and your communities. In order to positively impact your brand you should periodically audit your marketing and all points of contact for consistency. • Community Development is the result of intentional actions to bring additional value to clients that raise the level of interaction and commitment to your brand. Benefits of being in the Limelight • • • • • • • • • Establish & maintain brand recognition Gain and retain customers at lower cost Identify additional customers Become an industry expert & source of information Save (time, money & frustration) Establish trust Create additional value for your stakeholders Never Say No, Again Peace of Mind Invest in your growth! Branding & Community Development Toolbox • Review of current marketing and outreach programs and platforms • Recommend or execute improvements • Explore new outlets as needed to increase footprint • Marketing Services • • • • • Media Buying Copy Writing Branding and engagement campaigns Sponsored Marketing opportunities Referrals to experts outside our focus Be Seen and Be Heard Branding & Community Development Toolbox Business Specific Services • Charitable Giving Plan Development • Having a plan to determine and then stay on course not only helps you to arrive successfully at your destination without unwanted distractions and detours, but also allows flexibility for unexpected opportunities. • Gate-Keeping • We will ensure that all your interactions with nonprofits are positive by filtering and responding to all your nonprofit solicitations based on your criteria. Branding & Community Development Toolbox Business Specific Services • Donation Strategies • Increasing your brands awareness with auction donations, sponsorships and sponsored advertising not only improves the position of a nonprofit but your brand and sales potential as well. • Charitable Giving Plan Implementation • Be well represented in the community in which you live and work while you and your staff to focus on growing your business. Branding & Community Development Toolbox Business Specific Services • Donation Strategies = opportunities for your business • • • • • • • • Auctions Sampling Sponsorship Sponsored Marketing Participate and Donate Professional services Event Hosting Narrow Focus Giving COMMUNITY BUILDING, GROWS YOUR BOTTOM LINE. HOW HAVE YOU POSITIVELY IMPACTED YOUR BUSINESS AND COMMUNITY RECENTLY? Branding & Community Development Toolbox Nonprofit Specific Services • Addition Nonprofit Benefits • Build stronger relationships with donors, businesses and vendors • Create long-lasting mutually beneficial partnerships • Effectively close the loop between donors, businesses, vendors and clients • Increase the effectiveness of auctions • Build additional event loyalty and attendee retention Branding & Community Development Toolbox Nonprofit Specific Services • Partnership Programs • Your partnership programs will be an outgrowth of your marketing and communications efforts and as such also require planning and fore thought. • • • • • • Development of a Unified Ask Sponsorship Participate and Donate Hosted Events Sponsored Marketing Closing the Loop A PARTNERSHIP IS AN ARRANGEMENT IN WHICH PARTIES AGREE TO COOPERATE TO ADVANCE THEIR MUTUAL INTERESTS. Branding & Community Development Toolbox Nonprofit Specific Services • Event Support Services • Our event support services are designed to augment your event fundraising efforts by tying in your long term communication, marketing and partnership plans through the lens of a particular event. • Event & Auction Communication • Event Marketing • Wine Services Contact Info: Dan Darnielle – Chief Facilitator 707/758-4046 [email protected]