Transcript Slide 1

Process Templates
This set of PowerPoint slides is the key
deliverable from this book, as it provides
users with a set of templates to
complete in order to ensure they go
through the marketing planning process
rigorously and logically.
Use with Marketing Planning: A Workbook for Marketing Managers
By Sally Dibb & Lyndon Simkin ISBN 9781844807826
© 2008 Cengage Learning
Use with Marketing Planning: A Workbook for Marketing Managers
By Sally Dibb & Lyndon Simkin ISBN 9781844807826
© 2008 Cengage Learning
Use with Marketing Planning: A Workbook for Marketing Managers
By Sally Dibb & Lyndon Simkin ISBN 9781844807826
© 2008 Cengage Learning
Use with Marketing Planning: A Workbook for Marketing Managers
By Sally Dibb & Lyndon Simkin ISBN 9781844807826
© 2008 Cengage Learning
Use with Marketing Planning: A Workbook for Marketing Managers
By Sally Dibb & Lyndon Simkin ISBN 9781844807826
© 2008 Cengage Learning