Transcript Document
15-1 Chapter 15 Retailing 15-2 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter Goals • • • • • Nature of retailing What retailer is Types of retailers by ownership Types of retailers by marketing strategies Nonstore retailing, including online sales to consumers • Trends in retailing 15-3 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Retailing and Retailers RETAILING All activities related to the sale of goods and services to the ultimate consumers for personal, nonbusiness use RETAILER A firm engaged primarily in retailing 15-4 Retail Trade in the U.S. 15-5 Distribution of Retail Stores and Sales by Number of Employees Distribution of Retail: Stores and Sales by Number of Employees. 15-6 Total Sales of 10 Largest Retailers 15-7 Competitive Positions of Large and Small Retailers 15-8 Retailing Operating Expenses and Profits Physical Facilities Classification of Retailers 15-9 Retailers Classified by Ownership Corporate Chains Independent Stores 15-10 Contractual Vertical Marketing Systems Retailer Cooperatives Voluntary Chains Franchise Systems 15-11 Retailers Classified by Marketing Strategies 15-12 Nonstore Retailing Direct Selling Automatic Vending 15-13 Telemarketing Online Retailing Direct Marketing Direct Mail Catalogue Televised Shopping 15-14 Institutional Change in Retailing Adapt to consumer trends Shakeout from overbuilding Bricks and clicks Websites 15-15 Kiosks Key Terms and Concepts • • • • • • • Retailing Retail trade Physical facilities Shopping center Corporate chain Independent retailer Contractual vertical marketing system • Retailer cooperative • Voluntary chain 15-16 McGraw-Hill/Irwin • Franchising • Product and trade name franchising • Business format franchising • Department store • Discount retailing • Discount store • Supercenter • Limited-line store Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Key Terms and Concepts • • • • • • • • Specialty store Off-price retailer Category-killer store Supermarket retailing Supermarket Convenience store Warehouse club Nonstore retailing Direct selling • Telemarketing 15-17 McGraw-Hill/Irwin • Automatic vending • Online retailing • Direct marketing Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.