Transcript Slide 1

Improving Life, One Breath at a Time
1-800-LUNG-USA
www.lungusa.org
Nationwide Marketing
on $5.00 a Day
Bill Blatt, MPH, CHES
Manager, Tobacco Control Programs
American Lung Association Nat’l Headquarters
ALA’s marketing assets
• Our name
• Our credibility
• Our reputation as the tobacco police
• Local presence throughout the nation
• Many local, state and national partners
ALA’s marketing liabilities
• No budget for national promotion
• Fewer smokers banging down our door
• Our fast-paced modern world
Effective strategies for
marketing cessation
• Comprehensive tobacco control program
• Systems approach
• Some unpaid media/promotion
Effective strategies for
marketing cessation
• Collaboration with targeted populations
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Cultural adaptation when needed
Access to community gatekeepers
Referrals from community leaders
Program delivery in community settings
Facilitators recruited from target population
Less effective strategies
for marketing cessation
• Fully funded programs
• Free/discounted pharmacotherapy
• Some unpaid media/promotion
Ineffective strategies for
marketing cessation
• Highly tailored cultural adaptations
• Some unpaid media/promotion
Ongoing Challenges
• Perception the problem is over
• Lean times for all service providers and
funding agencies
• Quitter fatigue
• “Sounds too good to be true!”
– Treatments lacking positive evidence
– Treatments lacking any evidence
Improving Life, One Breath at a Time
For more information about the American Lung
Association or to support the work it does,
call 1-800-LUNG-USA (1-800-586-4872)
or log on to www.lungusa.org.