Transcript Continuing Education - North Seattle College

CONTINUING INSTRUCTOR
EDUCATION MEETING
Student Dianne Hofbeck
Open Studio
MEETING AGENDA
Welcome
Janet Sekijima & Mary Ellen O’Keeffe
Who’s here
Introduce yourself “in one breath”
What’s new
Janet Sekijima
Marketing
Elysse Reyna
Operations
Erin Kerrigan
Video
Michael Buschmohle
Wine time
David LeClaire
We’re taking photographs
If you do not
want your
photo taken,
please sit at
the no-photo
table. Thanks!
WHO’S HERE INTROS
Say your name and what you teach
WHAT’S NEW STAFFING
Welcome Christy Isaacson, new Continuing
Ed Director!
WHAT’S NEW
New, bigger office
Finished website
Reorganized for growth and efficiency
New position – hired Erin Kerrigan
WHAT’S BETTER
New student survey
Pre-paid parking
100% Customer Service Guarantee
Instructor evaluations
LAST YEAR A RECAP
Increased enrollments by 4% to 5,370
Increased repeat rate by 20%
Increased class offerings by 4.6% to 660
LAST YEAR A RECAP
Won LERN Award for Excellence in
Brochure Design
MORE GOOD THINGS!
GOALS 2013/2014
5,650 registrations
693 class offerings
Expand programming to increase
revenue to support 4 full-time staff
GOALS 2013/2014
20% new classes – we need your help!
Student evaluations
Customer service 4+/5
Quality of class 4+/5
MARKETING AN OVERVIEW
Elysse Reyna
Marketing Specialist
MARKETING THE CORE
Our instructors
and our students
MARKET
PRINT CATALOG
SOCIAL MEDIA
MARKET
WEBSITE
EMAIL
MARKET
WORD OF MOUTH
Did you hear
about that great
Pilates class in
Continuing Ed?
That’s just
what I was
looking for!
BLOG
MARKETING GOALS
We want to increase:
Retention
Engagement
Enrollment
MARKETING RESULTS
Increase revenue
MARKETING RESULTS
We want to increase:
Happy
students,
Retention
happy
instructors
Enrollment
Engagement
…happier students, happier instructors.
Create original content to give current and
potential students an inside look into our
classes.
MARKETING IN ACTION
What do we do?
Create original content to give an
inside look at our instructors, students,
and classes
Helpful
Interesting
Relevant
MARKETING IN ACTION
STORYTELLING
Quest
We visit your class
Take photos
Write a blog post
MARKETING YOUR TURN
Refer students to other classes
MARKETING YOUR TURN
Write a guest blog post
Share interesting things
Resources
Events
Photos
Books, websites, articles
Examples
MARKETING YOUR TURN
Interact with us
Social media
Encourage class survey participation
Improve class, logistics
Student testimonials
MARKETING YOUR TURN
Contact Elysse Reyna for marketing
[email protected]
We welcome new and creative ideas!
OPERATIONS THIS ‘N THAT
Erin Kerrigan
Program Coordinator
OPERATIONS WHAT’S NEW
Parking Permits
Class Evaluation
100% Guarantee
OPERATIONS CLASS PROCESS
Instructor Agreement
Proofread your course descriptions
Eye on Enrollments
Two Business Day Deadline
Cancellation decisions
Reminder emails
Parking permits
Classroom materials
CONTINUING EDUCATION UNITS
• Document must be
signed after student
has completed class
• 1 hour + .1 CEUs
• Student must be
present, attentive and
engaged
• If student misses class,
the amount of missed
hours is deducted from
total hours
VIDEO PRESENTATION TIPS
Michael Buschmohle
Speaker, trainer, author
We Teach to Learn: Tips for NSCC Continuing Ed Instructors
ACTIVITY WINE TASTING
David LeClaire
Wine World and Spirits