Transcript Document

Welcome
The Marketing-Finance Interface: A new Master Program at UM
to Maastricht University
Dr. Arvid O. I. Hoffmann: Program Co-Director
Faculty of Economics and Business Administration
The Marketing-Finance Interface: A new Master Program at UM
• Outline:
– Why does UM offer a Marketing-Finance Program?
– What’s the Marketing-Finance Master Program?
– What topics are addressed by the Marketing-Finance Program?
– What’s the added value of a UM Marketing-Finance graduate?
– What’s the MF Company Circle?
Faculty of Economics and Business Administration
Why is a Marketing-Finance Program necessary? 1/3
•
Marketing needs to become accountable:
What is the effect of marketing actions on financial performance?
Faculty of Economics and Business Administration
Why is a Marketing-Finance Program necessary? 2/3
•
Financial products design and development require an
interdisciplinary marketing-finance approach:
What is technically possible, may not meet customers’ needs.
Faculty of Economics and Business Administration
Why is a Marketing-Finance Program necessary? 3/3
•
Companies need linking-pins between marketing and
finance departments:
•
Communication gap between marketers and finance professionals
•
Need for a common language
Faculty of Economics and Business Administration
The Marketing-Finance Interface: A new Master Program at UM
•
The Marketing-Finance Program at UM:
Delivers professionals who are able to bridge marketing and finance.
Faculty of Economics and Business Administration
What’s the Marketing-Finance Master Program at UM?
• The Marketing-Finance Program at UM:
– A multidisciplinary, one-year fulltime program.
– Taught entirely in English.
– Triple Crown accredited by AACSB, EQUIS and AMBA.
– Prepares students for managerial action in marketing, financial
services and risk management.
Faculty of Economics and Business Administration
What’s the Marketing-Finance Master Program at UM?
A state of art combination & integration of M & F courses
Marketing-Finance
Term 1
1
Shareholder Value
and
Market Based Assets
Master’s Thesis
2
Institutional Investors
Return on Relationships
3
Skills Training Course:
Business Skills for Marketers/Excel Skills for Finance
Professionals
4
Behavioral Finance
Value-Based Marketing
5
Financial Product Development:
A Marketing Finance Approach
Master’s Thesis
Term 2
6
Skills Training Course:
Excel Skills for Finance Professionals
Faculty of Economics and Business Administration
What’s the Marketing-Finance Master Program at UM?
Integration of Marketing-Finance theory using real-life business cases
Faculty of Economics and Business Administration
What’s the Marketing-Finance Master Program at UM?
Interactivity within small working groups
Faculty of Economics and Business Administration
What topics are addressed by the Marketing-Finance Program?
• The changing role of marketing in the firm.
• Marketing activities as drivers of shareholder value.
• Return on relationships.
• Assessing institutional and individual investors behavior.
• Value-based marketing.
• The development of successful financial products and services.
Faculty of Economics and Business Administration
What’s the added value of a UM Marketing-Finance graduate?
• UM Marketing-Finance graduates will be able to:
– Understand functional interrelationships between marketing and finance.
– Develop marketing activities that enhance firms’ financial performance.
– Create successful financial services, such as banking products, risk
management tools, etc.
– Assimilate and apply complex marketing-finance concepts into practice.
Faculty of Economics and Business Administration
Getting the most out of Marketing-Finance: the MF Company Circle
MF Company Circle:
– To get into contact with talented young professionals:
• Carrying out business-relevant (thesis) projects.
• Being potential future employees.
– To stay informed about recent marketing-finance insights.
– To engage in mutual beneficial research projects.
Faculty of Economics and Business Administration
The Marketing-Finance Interface: A new Master Program at UM
- New: started September 2008
- Unique: first in Europe
- Industry Driven
- Business Realism
Faculty of Economics and Business Administration