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Marketing Workforce Center Services Aron Diaz Business Outreach Representative Colorado Workforce Development Council The Colorado Workforce Development Council • WDC mission and the Workforce Investment Act 1998 – 4 Committees of the CWDC • • • • State Workforce Investment Systems Skills Development and Partnership State Youth Council Business Outreach and Marketing Statewide Marketing Initiative • BOAM Committee Objectives – Create and implement a statewide marketing plan that increases the awareness of business and individuals that there is a new workforce system. – Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale. Purpose of the Marketing Initiative • Raise Brand Awareness • Increase Market Saturation • Develop a systematic approach with measurements • Create a “self-sustaining” program for workforce centers Building a Strategic System • What is Marketing • SWOT Analysis • Commissioned a Marketing Task Force • Marketing Training • Baseline analysis Statewide Campaign • September to be proclaimed Workforce Development Month • Use of Standard Logo • Best Practices – Taskforce – E-Mail Blasts Example of Local Efforts Denver Metro • Collaborative effort between the Denver region • Small Business Symposium as a regional initiative • Cause-related marketing and Channel 9 • Partnering with CDLE Ongoing Support and Capacity Building • Hired marketing consultant • Continued assessment of strategic efforts at WDC level • Continued training and support of regional marketing efforts • Field support to local Workforce Boards Ongoing Support and Capacity Building- continued • Continued training of local staff and managers • Money to local boards • Individual assistance for each region to build a strong brand identity in their respective areas Marketing a Win/Win • Businesses – Improved customer service – Improved communications – Better referrals – Knowledge of services provided – Bigger bang for their tax dollars Marketing a Win/Win • Workforce Centers – Increased support – Save money! – More professional and market driven image – Link statewide efforts – Employers recognize the workforce system Contact Information ARON DIAZ Business Outreach Representative Colorado Workforce Development Council (303) 866-3719 [email protected]