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Online Content. Delivered. Content Crossroads One-stop-shop for all your content needs Critical role of content marketing cannot be denied Professional Services 94% Computing/Software 93% Advertising/Marketing 89% Healthcare 89% Business Services 84% Manufacturing/Processing 83% Reference: Content Marketing Institute 2012 Industries with the highest rates of content marketing adoption But are you managing content well in-house? Biggest content marketing challenge Perhaps its time you look at outsourcing your content! 38% of marketers handle their content creation in house 25% of content creation budget spent on outside resources Reference: Content Marketing Institute 2012 Insource v/s outsource of content marketing Percentage of Companies that Outsource Content Marketing 2011 2010 Micro (Fewer than 10 Employees) 53% 48% Small (10-99 Employees) 60% 42% Mid-size (100-999 Employees) 62% 54% Large (1000+ Employees) 74% 77% Average 58% 55% Reference: Content Marketing Institute 2012 Yes, Outsourcing content has seen an increase over the past couple of years But don’t outsource to just any content company, look for those who add value… Enter Content Crossroads Our Value proposition We create, publish and track original and good quality content that will help you in your online marketing efforts to attract and engage customers regularly Why Content Crossroads • • • • • More than 99% acceptance rate for the content we produce. The engine that we use, Voraka, helps us deliver process related intelligence as well as analytics regarding the performance of the content across the chosen channels. Flexibility to scale based on your requirements – From 10 blogs to 100 blogs and back to 10 in two weeks? Yes, we can. We understand the different Content Marketing needs. On time and within budget, always. Content Crossroads Services 360 degrees content solutions Blogging & Article Writing • • • • • Strategy for your blog writing/article writing Create and maintain your blog server Establish and maintain the desired blogging/article frequency Frequent evaluation of quality Co-ordinate with different teams in your company to generate blogs/articles with different perspectives Content Crossroads Services 360 degrees content solutions Website Content The relevance of the content on your website is absolutely critical to ensure your success levels in getting relevant traffic to your website. • We create content that is aligned to your business and marketing goals • We ensure that this content is search engine optimized and targeted towards your intended audience Content Crossroads Services 360 degrees content solutions Newsletters • • • • • Provide relevant & specific engaging content Edit and localize the content Curate content – Create catchy titles, snappy intros and links to articles that interest your target audience Design your newsletters Maintain periodicity as required Content Crossroads Services 360 degrees content solutions Tradebriefs & Press Releases • • • • • • Research and develop appropriate content Localize content if required Curate content – Create catchy titles, snappy intros and links to articles that interests your target audience Design engaging layouts Create blogs and articles weaved around the press release Maintain periodicity as required Content Crossroads Services 360 degrees content solutions Research for Infographics • • • • We conduct secondary research, collate, and organize data required to add value to your projects. Our content team will research extensively for the topic that you are aiming to depict via infographic We will ensure that all sources of information are credible This information will not only serve as a source for an infographic but also can be used to create blogs, white papers and articles. Content Crossroads Services 360 degrees content solutions Additional Services • • • • • We also provide services that are content enablers, these services make it easy to publish and accentuate your content online, including Custom Content Services Social Media Services SEO Audit Services Programming and Migration Services Content Crossroads – A Process Driven & Professional Approach To Sum it up Content your content stand out! Crossroads can help Why? you ask… …To make your content stand out amidst the clutter! • 2.1 billion internet users worldwide • 112 emails sent and received per day by the average corporate user • 555 million websites • Over 800 million users on Facebook • 100 million active Twitter users • 70 million Wordpress blogs • 94.3 million LinkedIn accounts worldwide Speechless? Another reason to contact Content Crossroads! • Website: www.contentcrossroads.com • Email: [email protected] • Facebook: http://www.facebook.com/ContentCrossroads • CC blogs: http://www.contentcrossroads.com/blog/ US +1 317 353 3082